ORGANIC SUPERMARKET CHAIN NATURASÍ SELECTS ADT TO PROTECT ITS PRODUCTS

Madrid, 10 May 2007. The organic supermarket chain NaturaSí has chosen Sensormatic® electronic article surveillance (EAS) systems from ADT, Europe’s leading provider of electronic fire and security solutions, for its Spanish stores.

Tiny tags placed on its organic grocery products and ADT’s Sensormatic® Ultra•Lane pedestals located in the checkout aisles of its stores will help NaturaSí to considerably reduce losses from shoplifting. The system uses Ultra•Max® acousto-magnetic (AM) technology, which offers excellent reliability and the highest levels of detection on the market. In addition, the Ultra•Lane system has been designed specifically for supermarkets and is compact and slimline so as not to obstruct shopping trolleys.

In addition to the Ultra•Lane pedestals, the solution includes deactivators and adhesive tags and will be installed in all branches of the supermarket. NaturaSí, whose revolutionary concept is based on selling products produced by organic farming, recently entered the Spanish market, where it has opened four stores in Madrid. The company, of Italian origin, has an ambitious expansion strategy and plans to open more stores in other cities on the Iberian Peninsula.

Ignacio Cuenca, Marketing Manager for ADT Spain and Portugal, says: “Our EAS solutions, both tags and pedestals, are tailored to the specific needs of our customers’ stores. This, combined with our Ultra•Max® technology, allows us to offer our clients effective solutions providing results that they will appreciate in both the short and long term.”

ADT offers a complete suite of electronic security and operational tools for retailers around the world and serves all of the top 10 global retailers.

About NaturaSí
NaturaSí supermarkets offer a range of more than 3,000 certified organic products, the majority of which are produced in Spain. In its country of origin, Italy, the company has expanded rapidly and currently has more than 50 points of sale nationwide. Building on its experience in the Italian market, the NaturaSí group opened its first Spanish store in 2000.

NaturaSí’s ecological offer is characterised by the fact that all merchandise is produced using no fertilizers, pesticides or other chemical products, and in accordance with strict animal welfare guidelines.

Its range of fresh and packaged foods includes fresh beef, pork and poultry, dairy products, fruit and vegetables, frozen foods, bread and baked produce, prepared meats as well as a wide selection of domestic cleaning and personal hygiene products, children’s food, herbal supplements and natural cosmetics.

About ADT
ADT, part of Tyco Fire & Security, designs, installs and services electronic security systems for retail, business and government, and home intruder protection and detection systems. Sensormatic® is a leading brand of ADT. In Europe, ADT's products include alarm systems and integrated security applications linked to access control, CCTV, electronic article surveillance and source tagging systems. They are used to deter thieves and protect people, goods and property.