CHICCO CHAIN ADOPTS ADT’S SECURITY TECHNOLOGY

The Chicco baby products retail chain has selected Sensormatic® Megamax Plus systems from ADT, Europe’s leading provider of electronic fire and security solutions, to protect its stores in the Portuguese towns of Coimbra and Seixal.

The Megamax® Plus high-performance anti-theft solution from ADT has been developed using transparent acrylic materials, which are discreet and aesthetically pleasing. The units are installed at store entrances and exits and use ADT’s Ultra•Max® acousto-magnetic (AM) technology, which offers the highest levels of detection on the market.

“Since we first implemented ADT’s security solutions in 2000, our relationship has always run smoothly. So now we’ve decided to continue that partnership and expand it to our new stores,” explains Dr Maria Espírito Santo, Sales Manager for Chicco.

“Furthermore, we think that ADT’s security solutions are always one step ahead in terms of cutting-edge technology, developing solutions with the store design in mind and, of course, the safety of our customers,” continues Espírito Santo.

According to João Ribeiro, Sales Manager of ADT Portugal: “Our Ultra•Max® technology offers Chicco unrivalled levels of theft detection, allowing shop staff more time to focus on their small (but very important!) customers – the babies.”

ADT offers a complete suite of electronic security and operational tools for retailers around the world and serves 9 of the top 10 global retailers.

About ADT
ADT, part of Tyco Fire & Security, designs, installs and services electronic security systems for retail, business and government and home intruder protection and detection systems. Sensormatic® is a leading brand of ADT. In Europe, ADT's products include alarm systems and integrated security applications that link access control, CCTV, electronic article surveillance and source tagging systems. They are used to deter thieves and protect people, goods and property.