ADT HELPS UNDER ARMOUR IMPROVE THE CUSTOMER RETAIL SHOPPING EXPERIENCE WITH SENSORMATIC® OVERHEAD PEOPLE COUNTING

Leading Performance Apparel Retailer Uses Real-Time Store Intelligence
to Help Boost Sales and Reduce Operational Costs

BOCA RATON, Fla. – July 16, 2009 – ADT is helping retailers in these tough economic times improve sales conversion rates with the latest technology that can help them analyze customer shopping patterns. The Sensormatic Overhead People Counting sensor platform captures people-counting data, which then can provide important insights to retailers. Globally recognized performance apparel retailer Under Armour now uses this real-time intelligence tool to help improve profits and reduce operational costs at its company branded retail locations.

According to Frank Albany, director of Loss Prevention for Under Armour, "The Sensormatic Overhead People Counting platform from ADT has enabled us to identify important customer trends such as peak shopping hours, traffic counts, sales conversion ratios, tracking and trending sales per staff member and department as well as help measure advertising effectiveness. Its built-in analytics and advanced data capture technology helped us improve store layouts and reduce theft by measuring and evaluating our labor efficiencies, ultimately to drive sales."

Sensormatic Overhead People Counting from ADT can distinguish between incoming and outgoing shopper traffic, count side-by-side traffic and track multiple people simultaneously. Comparing people counting information to sales transaction data allows retailers to calculate the rate of sales per customer visit.  Sensors detect and count the number of shoppers entering and leaving a store, placing a time stamp on each count to provide detailed reports highlighting data the retailer decides is important to track. This data can be merged with time and attendance systems to ensure the store is properly staffed to meet customer demand during the busiest times. Additionally the data allows retailers to measure the effectiveness of advertisements and promotional activity. This valuable operational information provides retailers with added return on investment from their loss prevention and security solutions.

"Knowing how many people frequent their store and at what time gives Under Armour the ability to focus on a number of operational areas such as how many sales people are required, sales rates and which promotions and ads are attracting shoppers to their stores," said Jeff Bean, vice president, Retail Sales and Operations for ADT. "Additionally ADT provides Under Armour with an integrated security solution approach that includes burglar and fire alarm, video systems,  as well as Electronic Article Surveillance (EAS). Our integrated family of products helps provide Under Armour with efficient and effective loss prevention management for stores in multiple locations."

About ADT Security Services
ADT Security Services, a Tyco International company, is the world’s largest provider of electronic security services to more than seven million commercial, government and residential customers worldwide. ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT's website address is http://www.adt.com.

About the Sensormatic Retail Solutions Portfolio
The industry-leading Sensormatic Retail Solutions portfolio offers vital loss prevention and operational improvement technologies and solutions. Backed by more than 1,500 patents, the Sensormatic solutions portfolio is sold through ADT and authorized business partners around the world. From the front of the store through the entire retail supply chain, Sensormatic solutions help keep losses lower – and profits higher. Today, over 80 percent of world's top 200 retailers that use EAS rely on Sensormatic solutions, which include EAS, source-tagging, data analytics and in-store, item-level intelligence applications. Sensormatic forward-thinking solutions also include dual EAS-RFID technology that provides item-level security and visibility in an ever changing retail environment. For more information, please visit http://www.sensormatic.com.

About Under Armour, Inc.
Under Armour®(NYSE: UA) is a leading developer, marketer, distributor and retailer of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

Contact:
Ann Lindstrom
ADT Security Services
(561) 988-3258
e-mail: alindstrom@adt.com