NORGESGRUPPEN TO INSTALL SENSORMATIC® EAS FROM ADT
TO PREVENT THEFT AT ITS STORES ACROSS NORWAY
Norway's Leading Grocery Retailer Will Deploy Highly Effective Sensormatic® Acousto-Magnetic Detection Technology from ADT with Real-Time Remote Monitoring to Help Control Theft.
Norway - 23 September 2009 - ADT Fire & Security, Europe’s leading provider of electronic security and fire protection solutions, announced today that Infratek ASA, its authorized business partner for Sensormatic Retail Solutions in Norway, will provide NorgesGruppen, the nation’s leading food retailer, with Sensormatic Ultra•Max® acousto-magnetic (AM) anti-theft protection at its 3,000 kiosks, supermarkets and hypermarkets across Norway. In addition, Infratek will provide NorgesGruppen with remote real-time monitoring and service of networked Sensormatic systems. The grocer will also consider a source-tagging program on selected goods to help save employees’ time and ensure compliance with its tagging protocol.
The new Sensormatic AM-based, anti-theft solutions will replace Radio Frequency (RF) systems currently installed in NorgesGruppen stores. Before NorgesGruppen chose to upgrade to the Sensormatic Ultra•Max AM solution, it conducted a three-month pilot of AM technology. It found that the AM system detection rate was almost 99% and triggered no false alarms.
"Anti-theft detection solutions have proven to be an efficient measure against theft, and with the AM-technology the solutions have become even more reliable. We have therefore entered a long-term agreement with Infratek, and strongly believe our new solution will contribute to a further reduction in theft," said purchasing manager at NorgesGruppen, Finn Arild Bråthen.
AM-based Sensormatic EAS systems help retailers like NorgesGruppen detect thefts of metal-based or metal-packaged goods. The AM technology can also detect security tags on goods in metal shopping carts. Independent research has confirmed what the NorgesGruppen pilot revealed: AM systems have superior detection rates compared to RF in protecting all types of products to help retailers reduce shrink and improve their bottom line.
To help increase sales while controlling shrink across its large market footprint, NorgesGruppen will deploy a real-time remote monitoring center that combines the Sensormatic Local Device Manager EAS network solution and a Sensormatic SmartEAS® real-time intelligence solution. This will help the chain increase efficiency and decrease the overall cost of ownership of its EAS investment. To help further its efficiency and boost customer service, NorgesGruppen will integrate Sensormatic scanner deactivation to provide faster point-of-sale throughput for seamless customer checkout.
As part of its EAS makeover, NorgesGruppen will implement a Sensormatic AM source-tagging program to reduce labor costs and increase compliance with the chain’s tagging requirements. Given the smaller Sensormatic AM tag size compared to the larger RF tags, NorgesGruppen will be able to protect a wider variety of items without masking consumer brand, dosing and other important product information.
"As Norway's largest grocery and specialty items retailer, NorgesGruppen's selection of the Sensormatic Ultra•Max AM anti-theft solution helps affirm its potential to reduce theft for food retailers across Europe and worldwide," said John Smith, ADT Security's Vice President of Retail Sales for Europe and Middle East. "Coupled with Sensormatic AM source tagging and remote monitoring, NorgesGruppen should be able to cut theft, improve customer service and, ultimately, increase its profitability."
About NorgesGruppen
NorgesGruppen is Norway's largest trading enterprise. The group’s core business is grocery retailing and wholesaling. Through its chains, the group holds a market share of 39.8 per cent of the grocery market. The group had a turnover of NOK 49 billion in 2008. A total of 1,978 grocery stores and 790 kiosks are affiliated to NorgesGruppen, which has more than 27,000 employees.
About ADT Fire & Security
ADT Fire & Security, Europe’s leading provider of electronic security and fire protection solutions, is part of ADT Security Services, a Tyco International company. ADT Security Services is the world’s largest provider of electronic security services to more than seven million commercial, government and residential customers worldwide. ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT's website address is http://www.adt.com.
About Infratek
Anti-theft detection solutions are products within the retail-division of Infratek’s business area Security. Through our Security business area, Infratek is a leading player in the market for electrical safety and electronic security systems, such as access control, CCTV surveillance, alarm systems, in addition to electronic anti-theft solutions.
About the Sensormatic Retail Solutions Portfolio
The industry-leading Sensormatic Retail Solutions portfolio offers vital loss prevention and operational improvement technologies and solutions. Backed by more than 1,500 patents, the Sensormatic solutions portfolio is sold through ADT and authorized business partners around the world. From the front of the store through the entire retail supply chain, Sensormatic solutions help keep losses lower – and profits higher. Today, over 80 percent of world’s top 200 retailers that use EAS rely on Sensormatic solutions, which include EAS, source-tagging, data analytics and in-store, item-level intelligence applications. Sensormatic forward-thinking solutions also include dual EAS-RFID technology that provides item-level security and visibility in an ever changing retail environment. For more information, please visit http://www.sensormatic.com.
Contact:
Ann Lindstrom
ADT Security Services
(561) 988-3258
email: alindstrom@adt.com
Bob Clucas
Sensormatic Retail Solutions
(561) 912-6451
email: bclucas@tycoint.com |