Decathlon Case Study
Sensormatic Solutions' RFID technology expertise is transforming the consumer experience at 50 Decathlon Brazil stores.Summary
Sensormatic Solutions' technology helped Decathlon Brazil improve operational efficiency and the customer experience through a comprehensive RFID solutions consulting, integration and architecture project. Sensormatic Solutions' expertise ensured the successful implementation of the technology, providing total inventory visibility and reducing self-service time at points of sale by up to 50%.
Industry: Retail, Sporting Goods
Solutions: RFID Consulting, Integration and Deployment
Benefits:
- Transformed customer experience
- Reduced checkout time by up to 50%
- Improved operational efficiency by 38% and stock management incrementally by 3%
About Decathlon
As the world's largest multi-sport retailer, present in more than 60 countries with 1,700 stores and 100,000 employees worldwide, Decathlon and its teams have been working since 1976 to fulfill an ongoing ambition: to move people through the wonders of sport and to help them be healthier and happier in a sustainable future.
In Brazil, in addition to offering its own brands, it has partnerships with major international brands, with products available in more than 50 physical stores, e-commerce and marketplace with personalised service for customers.
The Project
With the aim of improving its operational efficiency and transforming the consumer experience, Decathlon looked for a strategic partner with the experience and integration capacity to deploy RFID technology. Sensormatic Solutions led the consultancy and implementation of the project, offering complete support from the design of the solution's architecture to its execution.
The project involved the installation and integration of 458 RFID point-of-sale (POS) stations at the self-checkout of Decathlon's 50 units in Brazil. Sensormatic Solutions also coordinated a structured testing schedule, technical training for the teams and the accelerated deployment of the solution.
The first tests were conducted at the Paulista and Tamboré stores in São Paulo. With the completion of the implementation, Decathlon's Brazilian operation now has a fully integrated and automated inventory management system.
The Challenge
The main challenge was to modernise the customer journey and increase operational efficiency through a more agile and intuitive checkout. To achieve this, it was essential to integrate RFID technology into all self-checkout points-of-sale, ensuring greater precision in stock control and automation of the payment process.
The Solution
Sensormatic Solutions structured a complete consultancy model, guaranteeing the architecture, integration and successful implementation of RFID technology in all Decathlon stores in Brazil. This allowed products to be read simultaneously and automatically, optimising checkout and making the shopping experience more fluid.
This operational transformation has improved stock management, providing total inventory visibility from the supply chain to the point of sale, ensuring that products are always available at the right place and at the right time, boosting customer satisfaction and store efficiency.
With Sensormatic Solutions' expertise in consulting services and retail expertise and in RFID technology, Decathlon was able to leverage its inventory management technologies, creating a fully integrated environment aligned with its strategy of exceeding consumer expectations.
Results
- 50% reduction in self-checkout time
- 100% of products have simultaneous and automatic registration of items at the checkout, providing more convenience for customers
- 3 percentage-point increase in inventory accuracy and a 38% increase in counting productivity
- Greater operational efficiency and faster service
Please click here to download a PDF version of the Decathlon Case Study.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centres, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @johnsoncontrols on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.
