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TNS Retail Forward Offers Retailers Global View on Macro Trends
and Shopper Insights |
 Founded in 1968 by Management Horizons, TNS Retail Forward is a global management consulting firm focused exclusively on retailers and consumer goods companies. Their experienced team has developed strategic solutions for many of the world's leading retailers and consumer products companies. TNS Retail Forward's consulting capabilities include shopper research, competitive analysis, economic forecasting, market positioning, and strategy formulation. James Marstiller, Senior Vice President, offers an engaging perspective on global retail trends and shopper insights. |
“As consumers become smarter shoppers, retailers need to rely on solutions that help improve operational efficiencies to produce a more satisfying shopping experience,” according to Mr. Marstiller. |
Ultra•Tag offers easy application and removal, saving an employee time at check-out while improving customer throughput. |
Fact based. Forward thinking. Results focused. These initiatives define the TNS Retail Forward philosophy. In today's technology driven environment it's important to recognize the rapidly changing relationship between retailers and shoppers. Operational methods that worked for retailers in the past won't necessarily suffice in the future. With baby boomers approaching retirement their spending habits begin to decline as they consume less, a significant macro trend affecting today's retail climate. In the next decade, Baby Boomers will begin exiting the work force and redirect their vast energies and spending power.
What does this mean for retailers? They need to be more sensitive to the latest wants of the aging demographic and respond with products, services and experiences tailored to help Boomers defy, deal with and enjoy age. Convenience is high priority. Baby Boomers want retail settings that are smaller, closer and easier to access.
“Compared with the Baby Boom generation, the Digital Generation represents savvy, skilled shoppers who know what they want and where to find it, thanks to the Internet and the rapid evolution of search functions and filters to connect consumers with
almost any product they desire. In the digital age, everything is interconnected with access to all types of products just a click away. If consumers can't find what they want, they will be able to create what they want, especially with the options
digital media offers,” according to Mr. Marstiller. Retailers will need to respond by employing more unconventional media and marketing formats. Saving the customer time will be paramount for retailers to have an edge on the competition.
Despite the generation gap both Baby Boomers and the Digital Generation are seeking convenience and time savings. Sensormatic has responded to the changing retail landscape by
introducing products that save time at the point-of-sale and improve customer throughput. Integrated Deactivation and the easy to apply and remove Ultra•Tag Platform are two solutions that offer retailers improved productivity while enhancing the customer experience.
“As consumers become smarter shoppers, retailers need to rely on
solutions that help improve operational efficiencies to produce a more satisfying shopping experience.
Retailers are recognizing the pathway to remaining competitive is through an integrated approach,” adds Mr. Marstiller. Sensormatic® realizes EAS and RFID are complementary technologies that can provide retailers with several approaches to preventing theft while improving operational
efficiency, depending on their needs and specifications. Many retailers can benefit from dual EAS-RFID functionality while others may require a
sequential, layered approach. Sensormatic® is investing in forward-thinking solutions by implementing dual EAS-RFID technology, providing item level security and visibility in an ever changing retail environment.
For more information on TNS Retail Forward, visit www.retailforward.com.
For more information on the latest loss prevention solutions, visit www.sensormatic.com.
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