Q1 / 2009
 
Gatekeeper Advantage Now Bolstered by Sensormatic Solutions for Operational Improvement
 

Nineteen of the Top-Twenty Cart-Based Retailers Worldwide Rely on the Gatekeeper Advantage Now Bolstered by Sensormatic Solutions for Operational Improvement

Gatekeeper Systems is the leading provider of intelligent cart solutions for retailers to prevent shopping cart loss and merchandise theft. Gatekeeper's patented GS Technology Platform is the solution of choice for 19 of the top 20 Global Retailers. Gatekeeper has offices located in the U.S., Canada, Europe, and Hong Kong as well as global distribution outlets, allowing solutions to be easily accessed by major retailers worldwide. For more information, visit www.gatekeepersystems.com.
Through an industry alliance, Gatekeeper Systems and Sensormatic are now helping retailers improve operations by offering a range of integrated end-to-end cart containment and loss prevention solutions that blend technological sophistication and ease-of-use. Today's retailers are plagued by shopping carts increasingly used as the tool of choice among shoplifters or organized retail theft rings called "boosters." From organized theft rings to individual repeat offenders, untold amounts of stolen goods literally are rolling out of retailers' front doors.

Shoplifters use carts to appear less conspicuous in order to steal large quantities of high-value merchandise, often escaping with hundreds of dollars worth of goods. Utilizing its patented technology, Gatekeeper's purchek® prevention system provides cost-effective protection against pushout theft while preserving a customer-friendly shopping experience. purchek®, the industry's leading in-store, anti-theft solution with an integrated self-locking wheel, dramatically reduces cart-based theft.

Retailers struggle with improving operational efficiency while maintaining visibility of store level events. Now retailers can take advantage of Sensormatic SmartEAS® (electronic article surveillance) business intelligence platform offered by ADT, to seamlessly integrate the Gatekeeper line of cart-based technology solutions. Integrating the SmartEAS platform into Gatekeeper's technology offers retailers more enterprise level intelligence, enhanced data reporting capabilities, and improved visibility to store level events, such as pushout theft. By joining the two solutions retailers can benefit from improved operational performance, while achieving a maximum return on investment with minimal capital outlay. Also, retailers can leverage the additional functionality of the American Dynamics® Intellex brand intelligent video management system to capture more significant details of pushout theft events for forensic analysis.
"With over 1.2 million shopping carts protected worldwide, Gatekeeper can now combine the GS Technology Platform with the flexibility of Sensormatic's open architecture, solutions to reduce the total cost of infrastructure deployment." - Craig Greenberg, purchek®
product manager
A recent research study by RIS News and IHL Group stated that spend on business intelligence software is planned to grow over 50% in 2009 as retailers look to improve efficiencies during the economic downturn. More information on the study can be found at www.ihlservices.com.

According to Greg Buzek, president of IHL Group, "As business intelligence becomes more IT-centric strategic partnerships like Gatekeeper and Sensormatic make sense for retailers to achieve operational improvement. Retailers worldwide face a host of challenges in order to remain competitive and protect the bottom line."

By leveraging the collective solution capabilities of these two industry leaders for loss prevention, retailers can gain efficiencies in a similar way they that they have seen by adopting integrated software suites for their merchandising and inventory control initiatives.

"With over 1.2 million shopping carts protected worldwide, Gatekeeper can now combine the GS Technology Platform with the flexibility of Sensormatic's open architecture, solutions to reduce the total cost of infrastructure deployment," according to purchek® product manager Craig Greenberg.

"To improve operations, Gatekeeper's purchek® system is integrated with the Sensormatic UltraLink SmartEAS enabling customers to transition labor-intensive manual paper logs that are often incorrect to more accurate real-time tracking and data capture enterprise reporting for improved data integrity and better visibility of daily events," added Greenberg.

For more information on Sensormatic SmartEAS solutions visit www.sensormatic.com/Products/StoreBusinessIntelligence2/SBI_SEASProducts.aspx.

Copyright © 2009 ADT & Sensormatic. All rights reserved. ADT is a registered trademark of ADT Services AG.