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ADT partnered with the RFID Lab at the renowned University of Parma for the project “The Impact of RFID Technology on the Fashion Industry Supply Chain,” with the goal of demonstrating a return on investment for supply chain management of fashion apparel using Radio Frequency Identification (RFID) technology. The conference which took place in April marked the first full year of research activity by the Board of Fashion Advisors at the RFID Lab - University of Parma (the corporate committee for the fabric and garment sector, handling laboratory research activities and technologies aimed at the specific market sector). As part of its ongoing efforts, ADT supplied Sensormatic RFID technology to support research conducted on supply chain management. Working in conjunction with this respected institution supports ADT’s strategy for moving Sensormatic Item Level Intelligence solutions forward into the growing apparel industry.
“RFID in fashion is becoming more important, especially in helping retailers address out of stocks and gaining better access to their merchandise,” according to Antonio Rizzi, Full Professor Industrial Logistics & Supply Chain Management Department of Industrial Engineering, University of Parma. “ADT has tremendously supported our RFID lab in creating the RFID fashion store, an RFID enabled retail environment. They provided us with their innovative technology solutions for the intelligent management of merchandise to ultimately improve retail operations.”
Offering a comprehensive technology portfolio for in-store environments, ADT provided the University with an integrated Sensormatic RFID and acousto-magnetic Electronic Article Surveillance (EAS) technology solution set including the Sensormatic AMD-3050 SuperTag® Power Detacher, Ultra•Exit 2M threshold crosser, CBC-4020 UltraLink® People Counter and the award-winning Sensormatic® iREAD platform - blending traditional AM technology with innovative RFID technology to manage item level intelligent tags at the point-of-sale (POS). Along with the Sensormatic® EAS technologies, the EAS dual Ultra•Exit system, the SmartEAS system is linked to the EAS system with Alarm Management and Traffic Flow modules with overhead systems and software managed remotely online (Alarm Management and People Counter) at the POS.
"RFID in fashion is becoming more important, especially in helping retailers address out of stocks and gaining better access to their merchandise."
- Antonio Rizzi, Full Professor Industrial Logistics & Supply Chain Management Department of Industrial Engineering, University of Parma
The Sensormatic® iREAD platform offers a flexible, scalable and easy to install single infrastructure integrating EAS, RFID and other sensor technologies to help retailers improve inventory control, allowing them to dramatically reduce the cost and complexity of RFID at item-level within the store. The iREAD solution preserves data integrity from merchandise items on the store floor to provide information accuracy that drives intelligence back into the supply chain. Retailers can adapt the Sensormatic iREAD platform to any type of display - shelves, exhibition stands, support structures, etc., offering retailers greater visibility within the POS and inventory - allowing them to be more proactive and keep up with the latest trends. With the iREAD platform retailers can achieve better customer satisfaction and increased sales through improved item availability.
According to Rizzi, “Through this project at the distinguished University of Parma retailers in Italy are encouraged by this major advancement in the use of RFID technology in retail, consisting of numerous investigations and academic-based projects like this one, designed for more in-depth feasibility studies in order to continually gain more acceptance nationally.”
For more information on Sensormatic Item Level Intelligence powered by VUE Technology visit www.sensormatic.com/Products/RFID/RFID_home.aspx.
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