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Alto Palermo S.A. (APSA) owns 43% market
share of the Argentina Shopping Centers.
Currently APSA manages 11 shopping
centers, six of which are located in the
metropolitan area of Buenos Aires, one in
the Greater Buenos Aires area and four in
the rest of the country. The latest 152 store
APSA shopping center will be the largest
in Argentina, housing such prestigious
retailers as ZARA and Falabella as well as
a Walmart hypermarket among others.
An attractive selection of retailers, capable
of drawing a large volume of shoppers,
increases the need to implement the right
electronic security solutions to protect the
high valued merchandise available. In the
2009 Global Theft Barometer retailers in
41 countries were surveyed, gathering
statistically viable data from five regions:
North America, Latin America, Europe,
Africa/Middle East and Asia/Pacific.
Research revealed that global shrink
amounted to almost $115 billion worldwide
with employee theft (around $41 billion) as a
top source of shrink in Latin America and
North America. In particular, Argentina
ranked globally as the 10th highest shrink
percentage of retail shrink at 1.55%.
The challenge
To help ensure the protection of their
assets and customers in their largest new
downtown mall, APSA required an integrated
electronic security solution capable
of addressing their primary need of
creating the safest environment for their
customers while combating employee theft
and shoplifting that affects the bottom line
for Argentinean retailers like APSA.
For a shopping center of this magnitude
and scope APSA turned to ADT, the largest
provider of electronic security services
worldwide, to implement a multiple
solution approach to ensure the highest
level of protection for the new mall. The
integrated video surveillance system, managed
with a virtual matrix, includes Tyco's
respected American Dynamics brand of
fixed cameras and domes and the Intellex
Digital Video Management Systems featuring
the powerful, compact Intellex Ultra -
best in class for performance, reliability,
integration and value.
"Given our positive experience with ADT's
installation of video surveillance systems
throughout the APSA chain and also their
successful deployment of access control
systems in our corporate facility, we were
confident they could develop and manage
the right integrated solution for our biggest
shopping center in the country," said
Fernando Hrubik, Chief of Engineering,
Planning, Communications and Control
Systems for APSA. "ADT understands the
Latin American market and is able to provide
the latest technology to help us maximize
profits while preserving the customer
experience."
For more information on American
Dynamics video and IP technologies,
visit www.americandynamics.net.
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