The Sensormatic System, Distributed Exclusively by ADT Security, is a Simple and Effective Way to Reduce Loss.

Bruce Johns, the Owner and Publican of the Wembley Hotel, one of Perth's largest hotels, had enough. Despite all his best efforts using traditional anti-theft methods, his losses from shoplifting were unacceptably high. Bruce's experience is not unique; figures from the New South Wales Bureau of Crime Statistics and Research show that "theft from retail store" is on the increase; up by 5.8% in the December 2009 report.

A unique loss prevention problem
Liquor stores typically have a number of high valued, low volume items - bottled spirits and exclusive wines - but the majority of their sales are found in lower priced, high volume beer and wine.

Bruce had noticed Sensormatic systems in a number of other retail outlets and wondered if there would be a suitable system to protect high value items while he and his staff focused on serving customers. However, he wanted to make sure there would be very few false alarms; which waste staff time and can embarrass honest customers.

Sensormatic Retail Solutions had the answer. He found the latest Sensormatic Ultra•Tag for bottled wines and spirits to be an ideal solution for his situation. The clever design fits bottles of all sizes and provides a visual deterrent to would-be thieves.

The tag is quick to attach and its small size means shelving displays do not need to be reorganized. At the point of sale it is quick and easy to detach so it's ideal for Bruce's high turnover operation. As an added bonus, the tags also offer better control of transfers between the bottle shop and hotel bars.

One solution - multiple benefits
The tags work with the full range of Sensormatic detection pedestals. The pedestals provide another obvious visual theft deterrent at the shop entrance while offering wide exit coverage to allow easy movement of customers and access for pallet deliveries.

Simple installation and effective training
ADT Security retail specialists helped Mr. Johns identify the most vulnerable areas in his business, taking into account typical customer flow. Comprehensive staff training on how to attach/detach tags and how to set-up and test the system is all part of the Sensormatic installation service. Bruce's staff quickly mastered the system and using the new Ultra•Tag soon became routine. Importantly, training also included what to do if the alarm sounds. The staff was given useful procedures and information to share so that merchandise is protected while preserving customer relationships.

ADT Security's Sensormatic system significantly reduced shoplifting losses. Bruce is delighted!

"The Sensormatic system has virtually eliminated my losses while giving me better controls on transfers between the bottle shop and the Hotel bars", says Bruce Johns, Owner and Publican of The Wembley Hotel.

For more information on the Sensormatic Ultra•Tag platform visit www.Sensormatic.com/Products/EAS/HardTags/HardTagsFamily/UltraTag_Platform_Home.aspx.