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Europe, Middle East, Africa

Please select your preferred region

Europe, Middle East, Africa

Infographic

Blending Offline and Online Insights

Retailers across the globe are rapidly adapting to the fact that shopping is not about bricks versus clicks or one channel versus another. Instead, consumers are channel-agnostic. The shopping journey and pre-shopping research is a fluid process with consumers bouncing between online and offline along the path to purchase.

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