Press Release

Black Friday projected to be busiest shopping day again for 2018

September 18, 2018


The five Saturdays between Thanksgiving and Christmas Day also among biggest traffic days of the season

NEUHAUSEN, Switzerland—(September 18, 2018)— Tyco Retail Solutions today announced the ShopperTrak list of the most anticipated holiday shopping days of 2018 and the top 10 busiest days to bring in nearly half of a retailer’s seasonal shopper traffic. Black Friday, November 23, earned the top spot again this year. Super Saturday, December 22 and Saturday, December 15 are expected to be the second and third busiest shopping days, respectively.

The full list of predicted busiest shopping days is as follows:

  1. November 23, 2018 – Black Friday
  2. December 22, 2018 – Super Saturday
  3. December 15, 2018 – Third Saturday in December
  4. December 23, 2018 – Sunday before Christmas
  5. November 24, 2018 – Saturday after Thanksgiving
  6. December 08, 2018 – Second Saturday in December
  7. December 21, 2018 – Friday before Christmas
  8. December 26, 2018 – Day after Christmas, aka “Boxing Day,” in some global regions
  9. December 01, 2018 – First Saturday in December
  10. December 29, 2018 – Saturday after Christmas

“Our historical analysis indicates that Black Friday is again and has been the biggest shopper traffic day of the year, and each Saturday in December gets progressively busier as you approach Christmas Day,” said Brian Field, senior director of retail consulting practice at ShopperTrak. “The Thanksgiving Day weekend — including Black Friday as the busiest day, and the Saturday after Thanksgiving, November 24 as the fifth busiest day — will be a crucial span of days for retailers as they approach the holiday season.”

These key dates account for nearly 45 percent of all shopper traffic for the entire holiday season, and so it will be essential for brick-and-mortar retailers to align their staffing, inventory and merchandising efforts in relation to these dates.

“Ensuring that key merchandise is in stores especially during these ten days and scheduling associates for the right days at the right times will allow retailers to provide their customers with the intended experience and keep them coming back well beyond the holidays, added Field.”

Please see the infographic for more insights on the Top 10 Busiest Shopping Days.

To learn more about ShopperTrak solutions, please visit:

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit or follow us on LinkedIn, Twitter, and our YouTube channel.
Jason Shockley
Sensormatic Solutions by Johnson Controls
Work: +1-561-912-6045
Anne Lines
Matter on behalf of Tyco Retail Solutions
Work: +1-978-518-4512
Ryan Nolan
Johnson Controls
Work: +1-414-524-6170

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© 2019 Johnson Controls. All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.


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