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NRF’s Big Show 2017, a Guide

January 12, 2017 ByStaff



It’s called the Big Show for a reason: NRF’s Big Show 2017 will bring together a crowd of more than 33,000 attendees from 3,300+ retail companies, an EXPO hall housing more than 500 exhibitors, and 300+ speakers who will deliver, keynotes, stage sessions, breakouts, and more.

This year, ShopperTrak’s presence the Big Show 2017 will be bigger than ever before. We’re located in booth #3563 in the northeast corner of the EXPO hall – come say hello! In the meantime, here is a handy guide that’s full of advice for navigating the EXPO hall and tips for planning a successful Big Show 2017.

Map out your plan of attack

Get ahold of the Expo Hall floorplan, as well as the Javit’s convention center map. Figure out where you need to be and take a moment to note the location of any exhibitors you plan to visit. Map out an efficient route, so that you can maximize your time on the showroom floor. You can find ShopperTrak on the floorplan at booth #3563.

Do your homework

Browse the agenda and make a hit list of the sessions, social and networking events you’ll want to attend. Do the same with the exhibitor list. For the top exhibitors on your list, take a moment to do a bit of research and scroll through their website. This way, you’ll be prepared with specific questions when you visit a booth.

Register in advance

After seeing great success last year, NRF is, once again, hosting Retailer Meet-ups. These retailer-only round table sessions are designed by retailers for retailers. Sign up here to reserve your spot!

Take notes

The number of people you meet at the EXPO Hall can be overwhelming, so don’t rely on memory alone. Take notes on your conversations as soon as they are finished. If you’re in a time crunch, think of a few key words that will refresh your memory of the meeting. Having these details on-hand will make personalized follow-ups a breeze.

Make the most of social media

Join in on the buzz of the conference online. Follow the hashtag #nrf17 to hear thoughts from other attendees, and don’t be shy to post your own. Social media is a great way to connect with peers in your industry. Follow ShopperTrak’s NRF journey on Twitter here.

Don’t forget the social events – Join us for a champagne toast!

NRF doesn’t have to be all business. Take some time to have fun as well! More casual environments can make for some of the best networking opportunities. Join ShopperTrak for a champagne toast at our booth on Monday, January 16 at 4pm.

Looking forward to seeing you at NRF’s Big Show 2017 in booth #3563


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