Article
Article
Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving value from BI solutions by acting on the insights they produce can require practice, training, and cross-functional buy-in.
In the videos below, Shopper Trak’s Senior Director of Advisory Services, Brian Field, talks with two exceptionally forward-thinking retail innovators, Sharon Leite and Catherine McCabe, about how their experiences with implementing traffic adoption and how they’ve managed to make traffic a part of their companies’ cultures.
Check out these quick video interviews now to hear what Leite and McCabe have to say.