Fibra Danhos Case Study

Fibra Danhos relies on technology from Sensormatic Solutions to measure visitor flow at its shopping centres in Mexico.

With multiple floors and diverse categories all in a single space, shopping centres need to look beyond basic indicators to gain deep insights into how each area is used. When you know who’s coming in, when they’re coming in and how they move around the mall, you can optimise staffing levels, tweak business strategies, design effective promotions and even plan the tenant mix more precisely. This is what Fibra Danhos has achieved, based on traffic data from our ShopperTrak Analytics platform.

Find out all about it in this video.

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