Strategic use of retail footfall data

Footfall analytics are transforming retail, however, many retailers are still not taking full advantage of this data. At ShopperTrak we work with thousands of retails and shopping centre operators, putting their traffic data to powerful strategic use. In this free report, we explore how retailers can elevate their data-driven decision-making in a number of ways.

Who needs footfall data, and why?

Latest figures suggest that only about half of retailers are using people counting technology of any kind to track shopper traffic. Retailers are missing a trick – footfall data insights present retailers with new opportunities to determine what drives shopper conversion in a rapidly changing industry. In this free ‘data hungry retail’ report, we explore how footfall analytics can help with decisions such as:

Labour Optimisation and staff planning
Maximising conversions
Enhancing the customer experience
Leasing and property decisions

So, who needs these traffic data tools and why? Download our free eBook now to find out.

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Traffic Insights

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