Shopper Views and Shopper DemographicsEnhance the shopper journey with personalised insights
Provide an Immersive Shopper Experience With Digital Display Content
Data is redefining everything, from how you interact with shoppers to how, why and where shoppers make their decisions and purchases. Together with VSBLTY Groupe Technologies, Sensormatic Solutions can help to enhance the guest experience with proximity-aware, interactive brand messaging triggered by shopper demographics. Simultaneously, we can reveal enriched, actionable shopper insights you can use to help boost in-store sales through the delivery of context-sensitive, targeted advertising and promotional video content throughout your retail environment.
Know Your Shopper Demographics
Knowing more about your guests can help you to adapt offers, increase your brand impression and attract more people into your store. Sensormatic Solutions’ Shopper Demographics uses Artificial Intelligence (AI), Machine Learning and Computer Vision techniques to provide relevant insights about shoppers in your retail space. Our robust key performance indicators (KPIs) on gender, age and sentiment offer insights you can use to help attract shoppers, improve the return on investment (ROI) of your marketing campaigns and increase conversion. Developing shopper personas for your brick-and-mortar stores can also help you to adapt assortment and point-of-sale activity, providing similar insights to your e-commerce and digital platforms.
Display Targeted Brand Content With Shopper Views
Shopper Views uses edge and cloud-enabled AI, Machine Learning and Computer Vision technologies to bring brand messaging to life through targeted digital display content. When combined with a Content Management System (CMS), Shopper Views delivers custom-triggered content leveraging video, proximity-aware sensor technology and anonymised facial analytics to help enhance guest experiences while simultaneously revealing new analytics and actionable insights. By measuring the audience of your digital displays with shopper demographics and sentiment, you can better understand audience engagement with digital display content and obtain an analysis of their location in proximity zones, dwell time and degree of interaction.
Store Digitisation: How to Engage Shoppers During an E-Commerce Shift
Deliver an engaging and immersive shopper experience through targeted shopper content.
Adapt your assortment and merchandise to different shopper personas.
Understand how your marketing strategy is performing in terms of attracting different shoppers.
Define power hours by gender and age, helping to improve the customer experience and adapt promotional activity.
Measure audience and shopper engagement with content on digital displays.
Deliver high-impact content and messaging while reducing labour and printing costs.
Create a media platform to advertise your brand or the CPG brands available in your store.