Putting Data to Work: Retail Analytics for Malls and Large Venues
How retail analytics helps malls and large venues embrace the future of retail
The COVID-19 pandemic is pressuring shopping centers to innovate in the face of new customer behaviors, many never seen before. To help spur changes needed to meet customer demands, shopper center managers and tenants need shopper insights and retail analytics in many different areas of the store to succeed.
In this eBook you will discover:
How retail analytics can help empower shopping center decisions
Four key scenarios on how shopping personas and behaviors have changed and how shopper insights can help
How to optimise the tenant mix by zone by understanding traffic hotspots and flow