Case Study: Brooks Running

With decades of success as a market leader in performance running products, Brooks knew it was time to invest in an industry-leading solution which could ensure that items shipped matched the items ordered every time – so they turned to the RFID experts at Sensormatic Solutions.

Sensormatic Solutions’ Professional Services team worked consultatively with Brooks’ leadership to scope, test and implement an end-to-end inventory intelligence solution. That solution included Sensormatic’s TrueVUE Cloud, plus on-demand printing and encoding services which ensured that items were RFID tagged with unique electronic product code (EPC) labels and APIs to connect seamlessly with Brooks’ warehouse management system (WMS).

To best meet its customers’ needs, Brooks sought to ensure that items shipped matched the items ordered every time. Striving for 100% accuracy, the company was in search of an inventory intelligence system, with a short implementation turnaround timeline.

With thousands of orders being shipped and only a limited time to deploy the solution across the entire distribution centre, Sensormatic Solutions quickly leveraged its RFID expertise to design and implement a system that reduced costs, delivered real-time notifications and empowered the Brooks team to ship with 100% accuracy.

Now armed with a fully connected supply chain ecosystem that includes on-demand EPC printing, mobile RFID readers and supply chain visibility powered by TrueVUE Cloud, the Brooks team has a digital audit trail for every item shipped without the need for time-consuming (and often inaccurate) manual audits. Plus, the use of mobile RFID readers has eliminated the need to bring products to a dedicated workstation for tagging, reducing handling time and improving workflow.

‘Use of RFID technology in distribution centres is increasing at a rapid pace, with high demand for Sensormatic Solutions’ RFID-powered TrueVUE Cloud distribution centre solutions,’ said Umesh Cooduvalli, business development executive at Sensormatic Solutions. ‘It eliminates errors during the packing phase to ensure accurate shipments, and it also provides an audit trail of each item shipped to customers for compliance.’

Ultimately, partnering with Sensormatic Solutions has enabled Brooks to ship faster and more accurately, reduce costs and move towards end-to-end stock visibility throughout the picking/packing and shipping processes.

• 100% of products shipped are tagged with RFID labels to ensure accuracy, traceability and visibility
• Substantial reduction in shipping errors, human errors and overall costs
• End-to-end stock visibility and real-time notifications
• Greater operational efficiency and full compliance with retail partner requirements
• Reduction in chargebacks

Download your PDF copy of the Brooks Case Study.

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Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.