- Sensormatic Solutions’ full predictions include top busiest holiday shopping days globally, including Asia Pacific markets such as Australia, China, Hong Kong, New Zealand, Singapore, and South Korea
- The lead up to Christmas will be the busiest for Australia, Hong Kong, New Zealand, and Singapore
- The busiest day in China is predicted to fall on 9 October, following Golden Week
- Sensormatic Solutions is helping retailers solve complex challenges related to consumer confidence, health and safety as part of Johnson Controls’ mission

SINGAPORE—October 13 2021—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, released its predictions for the top busiest shopping days of the 2021 holiday season around the world, including Asia Pacific. The annual predictions are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.
“While COVID-19 is still making headlines as we head into the holidays, vaccine availability and retailers’ health and safety measures have put us in a different place with many consumers more comfortable shopping in stores compared to the 2020 holiday season,” said Bjoern Petersen, president at Sensormatic Solutions. “Through this busy time, retailers can lean heavily on innovative technology to keep shelves stocked, predict and prevent loss events and keep customers safe through occupancy monitoring and resulting social distancing. Leveraging prescriptive insights provided by connected solutions, retailers can also ensure they’re reaching the right consumer with the right item at the right time throughout the season.”
Predictions for Asia Pacific’s busiest shopping days:
- Australia: Sunday, December 26 – Boxing Day
- China: Saturday, October 9 – Saturday after national holiday
- Hong Kong: Saturday, December 25 – Christmas Day
- New Zealand: Sunday, December 26 – Boxing Day
- Singapore: Saturday, December 25 – Christmas Day
- South Korea: Sunday, November 7 – Sunday during FESTA
“Our predicted busiest days mark the peaks of in-store traffic. With the year-end shopping season starting on a strong note following the 10.10 sales, consumers will begin their year-end shopping much earlier due to ongoing health and safety concerns, as well as the anticipated challenges towards inventory limitations, shipping delays, and supply chain disruptions,” said Daren Ng, General Manager, Asia Pacific, Sensormatic. “Across Asia Pacific, the lead up to Christmas is the busiest, with countries such as Australia, Hong Kong, New Zealand, and Singapore expected to see an increase in holiday shopper traffic during this period.”
The predicted top busiest shopping days globally include:
Australia
- Sunday, December 26 – Boxing Day
- Thursday, December 23 – day before Christmas Eve
- Wednesday, December 22 – two days before Christmas Eve
- Saturday, December 18 – Super Saturday
- Monday, December 27 – Christmas Day observed (state holiday in most states)
Brazil
- Friday, November 26 – Black Friday
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 18 – Super Saturday
- Thursday, December 23 – day before Christmas Eve
- Wednesday, December 22 – two days before Christmas Eve
Canada
- Friday, November 26 – Black Friday
- Sunday, December 26 – Boxing Day
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 18 – Super Saturday
- Saturday, December 11 – 2nd Saturday in December
China
- Saturday, October 9 – Saturday after national holiday
- Saturday, January 1 – New Year's Day
- Saturday, November 13
- Saturday, November 27
- Sunday, October 10 – Sunday after national holiday
Colombia
- Sunday, December 19 – Super Sunday
- Thursday, December 23 – day before Christmas Eve
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 18 – Super Saturday
- Wednesday, December 22 – two days before Christmas Eve
France
- Saturday, January 15 – First Saturday of les soldes d'hiver
- Saturday, December 18 – Super Saturday
- Saturday, January 22 – Second Saturday of les soldes d'hiver
- Saturday, December 11 – 2nd Saturday in December
- Saturday, November 27 – Saturday after Black Friday
Germany
- Saturday, December 11 – 2nd Saturday in December
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 18 – Super Saturday
- Saturday, December 4 – 3rd Saturday before Christmas
- Friday, November 26 – Black Friday
Hong Kong SAR
- Saturday, December 25 – Christmas Day
- Friday, December 24 – Christmas Eve
- Saturday, December 18 – Super Saturday
- Saturday, December 11 – 2nd Saturday in December
- Thursday, October 14 – Chung Yeung Festival
Italy
- Thursday, January 6 – Epiphany
- Saturday, January 8 – Saturday after Epiphany
- Sunday, January 9 – Sunday after Epiphany
- Saturday, November 27 – Saturday after Black Friday
- Friday, November 26 – Black Friday
Mexico
- Saturday, November 13 – Saturday before Revolution Day (observed)
- Monday, November 15 – Revolution Day (observed)
- Sunday, November 14 – Sunday before Revolution Day (observed)
- Thursday, December 23 – day before Christmas Eve
- Saturday, December 18 – Super Saturday
New Zealand
- Sunday, December 26 – Boxing Day
- Thursday, December 23 – day before Christmas Eve
- Saturday, December 18 – Super Saturday
- Friday, November 26 – Black Friday
- Wednesday, December 22 – two days before Christmas Eve
Singapore
- Saturday, December 25 – Christmas Day
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 18 – Super Saturday
- Saturday, December 11 – 2nd Saturday in December
- Friday, December 24 – Christmas Eve
South Africa
- Friday, November 26 – Black Friday
- Saturday, December 18 – Super Saturday
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 11—2nd Saturday in December
- Thursday, December 23 – day before Christmas Eve
South Korea
- Sunday, November 7 – Sunday during FESTA
- Saturday, November 6 – Saturday during FESTA
- Sunday, November 14 – Sunday during FESTA
- Sunday, December 19 – Sunday before Christmas
- Saturday, December 25 – Christmas Day
Spain
- Sunday, January 2 – First Sunday of 2022
- Monday, January 3 – First Monday of 2022
- Saturday, December 18 – Super Saturday
- Saturday, November 27 – Saturday after Black Friday
- Friday, January 7 – Friday after Epiphany
United Kingdom/Ireland
- Saturday, December 18 – Super Saturday
- Thursday, December 23 – Day Before Christmas Eve
- Saturday, December 11 – 2nd Saturday in December
- Saturday, November 27 – Saturday after Black Friday
- Saturday, December 4 – 3rd Saturday before Christmas
United States
- Friday, November 26 – Black Friday
- Saturday, December 18 – Super Saturday
- Thursday, December 23 – Thursday before Christmas
- Saturday, December 11 – 2nd Saturday in December
- Sunday, December 26 – Day after Christmas, aka “Boxing Day
Sensormatic Solutions and its intelligent operating platform for retail, Sensormatic IQ, is a vital component of Johnson Controls OpenBlue technologies and innovations which promotes healthy people, healthy places and healthy planet. Sensormatic Solutions is helping retailers solve complex challenges related to consumer confidence, health and safety as part of its mission.
To learn about the top drivers of this year-end season’s busiest shopping days and how Sensormatic Solutions is supporting retailers’ needs, visit our Top Busiest Shopping Days report. For more Sensormatic Solutions holiday insights, follow along on LinkedIn and Twitter, using #SensormaticHolidays2021.