In today's retail landscape, delivering great shopper experiences is a must. But how do you know what your shoppers really want when it comes to the in-store experience? And what metrics matter most when crafting the personas you'll use to deliver those experiences?
In our white paper, Creating Experiential Retail Along the Shopper Journey, you'll learn:
- Which metrics to measure, what technologies you'll need to measure them, and why they matter
- How to use solutions and technologies like Traffic Insights and Computer Vision to measure the effectiveness of marketing campaigns and deliver personalised experiences in stores
- …and more!
It's your best resource for understanding which data and metrics matter most so you can know your real shoppers, build accurate personas, and deliver better experiences across the board.
Get your copy today.