The Re-ID Revolution in Retail Footfall Analytics Technology
Many of today’s retailers rely on traditional footfall-counting solutions that simply count visitors at the door to shape their organisational strategies.
However, while many of these solutions excel at this, their capabilities are limited when it comes to providing a deeper understanding beyond basic foot traffic.
That's why more and more retailers are turning to Re-ID enabled footfall-counting devices from Sensormatic Solutions.
Re-ID, or Re-Identification technology, uses machine learning and artificial intelligence to anonymously identify customers across floors and zones — inside stores and out — allowing retailers to gain a clearer understanding of the full shopper journey. And that’s just the beginning.
Inside the white paper
In this white paper, you’ll learn how Re-ID works and why leading retailers and retail property owners trust it to:
- Exclude staff and non-shoppers from the final footfall count so data remains focused on actual shoppers
- Provide detailed information on shopper demographics, movement patterns, and promotional effectiveness
- Optimise store layouts, merchandise assortments, and staffing plans based on foot traffic patterns to deliver better shopping experiences
From intuitive heatmaps to accurate insights on dwell time, abandonment rates, and more, Re-ID is revolutionising retail footfall-counting. Is it time for your stores to make the switch? Download our latest white paper today to find out.
Download the white paper today!
