Market Insights: Retail Transformation in Europe

Store operations and enabling technology in post-pandemic retail

Retail was undergoing a shift before the pandemic struck, however never before did the entire industry need to adapt and change so much, so fast.

idc logo - blueNew IDC research sponsored by Sensormatic Solutions examines the impact of the pandemic on operations and technology implementation in physical stores and how the role of the store will evolve in a post-pandemic retail environment.

Our research covered:

  • outline drawing of two speech balloons with the one in front partially overlapping the other

    Voices of 250 major European retailers

  • outline drawing of globe with europe in center of view

    Top 5 European economies: France, Germany, Italy, Spain, and UK

  • line drawing of three business people with one woman in front center and two men behind

    Insights from C- and Director-Level Experts

Market Insights

Click on each of the items below to learn more about IDC’s insights into the EMEA retail market.

retail warehouse viewed through augmented reality on a digital tablet screen

IDC White Paper

Read the new IDC White Paper: “Transforming the Physical Store for a New Shopping Landscape” Filippo Battaini, Head of IDC Retail Insights, Europe.

retail store personnel using phone computer and tablet to manage stock room

IDC Blog 1

Read the new IDC Blog: “The Physical Store: From Sales Channel to Pillar of the Omnichannel Customer Experience Personalisation” by Filippo Battaini, Head of IDC Retail Insights, Europe.

drawing of retail customer navigating a shopping interface

IDC Infographic

A New Shopping Landscape Calls for Store Transformation. Download this IDC Infographic to find out how retailers rethink their physical stores as operations become more complex and shoppers more demanding.

male and female retail store associates help customer at cashwrap

IDC Blog 2

Read the new IDC Blog: “The Store Associate: Empowering a Key Asset for BetterCustomer Experience” by Filippo Battaini, Head of IDC Retail Insights, Europe.

female shopper viewing dresses using augmented reality at a retail store

IDC Blog 3

Read the new IDC Blog: “Reinventing the Store for the Future of Retail” by Filippo Battaini, Head of IDC Retail Insights, Europe.

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