• In Hong Kong, shoppers are expected to begin their in-store shopping before Christmas.
• Singapore’s busiest day is expected to be the first Saturday after Black Friday.
• Data shows that 77% of retailers whose traffic outperformed their category during the 2024 holiday season continued to outperform through the first half of 2025.

NEUHAUSEN, Switzerland, Sept. 16. 2025 — Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, (NYSE: JCI), today released its predictions for the holiday season’s busiest shopping days in Hong Kong and abroad. Sensormatic Solutions expects Hong Kong retailers to see their largest holiday crowds on Super Sunday (Dec. 21), with Christmas (Dec. 25) taking the next spot. This annual forecast is developed by Sensormatic Solutions retail traffic consulting and analytics group based on historical holiday traffic data and current trends identified through the use of its ShopperTrak Analytics solution

“The holiday rush is right around the corner, and competition for customer attention this year will be fierce,” said Tony D’Onofrio, president of Sensormatic Solutions. “With economic uncertainty affecting both shoppers and businesses, stores that prioritize precise, personalized omnichannel promotions will have an edge come November, and data analytics will be the key enabler of these efforts. Our busiest days predictions can help retailers get a sense of what’s to come and—when paired with source-to-store visibility into their supply chains—guide the path to the convenient, seamless in-store experiences shoppers crave.”

“Our predictions show that Super Sunday (Dec. 21) will be the highlight of the Hong Kong’s holiday shopping season, but retailers are likely to see some interesting deviations from recent years thanks to the calendar and changing shopper preferences,” s said Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions, whose team predicts the season’s top busiest days. “It’s a great example of how one-to-one historical traffic data can provide a framework for retailers’ holiday planning, but it can’t tell the entire story. It’s why we look to a broad range of indicators when determining our predictions for the busiest days of the season.”

Based on Sensormatic Solutions Hong Kong traffic data, the organization predicts that the season’s busiest shopping days will be:

1. Dec. 21 (Super Sunday)
2. Dec. 25 (Christmas Day)
3. Dec. 14 (Second Sunday in December)
4. Dec. 20 (Super Saturday)
5. Dec. 13 (Second Saturday in December)

“Our data from the past year shows that the retailers that ‘win’ the holiday season carry that momentum into the new year,” Gustafson continued. “More than three-quarters of 2024’s holiday traffic leaders have maintained an edge throughout 2025 so far. Businesses that keep a close eye on their real-time data and are prepared to maintain seamless pickup and in-store journeys will fare better in the eyes of their customers this winter—setting them up for success in the year to come.”

Globally, the top busiest holiday shopping days are expected to be:

To get more information about Sensormatic Solutions in-store traffic insights and retail analytics technology, visit www.sensormatic.com/shopper-insights. To make sure you’re up to date on all things holiday retail, use #SensormaticHolidays to follow along on LinkedIn and X.

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Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.

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