Counting Visitors
It is difficult to manage what you can’t measure. Without a reliable and accurate data source to help you understand traffic, you are just guessing how many visitors enter and exit your space each day. From small, temporary kiosks all the way up to large malls and entertainment venues, ShopperTrak provides people counting solutions with up to 98% accuracy to help improve the shopper experience.
We count visitors using traffic counting devices at entrances and throughout the store to deliver deep and accurate insights on consumer behaviour in physical spaces. Our traffic counting solutions supply visibility into your best opportunities for traffic, when sales occur and how well you perform during these critical times. By integrating traffic, sales and labour data into your analysis, you can better understand how effectively you are converting customers, whether you have the labour coverage needed for success, and make smart marketing and real estate decisions.
Data Analytics in Retail
Imagine understanding how your in-store traffic compares to similar businesses. ShopperTrak Market Intelligence arms retailers with people-counting insights to benchmark performance of a group of stores against the rest of the market by geography or sub-vertical and understand the performance of your stores at the city, region or country level.
Retail Analytics
The ShopperTrak Analytics Suite funnels data from multiple sources, arming retailers with the information they need to run their businesses more effectively. ShopperTrak’s retail analytics technology is easy to use and offers clear answers. It can be deployed across an entire business and made visible to employees at every level, while senior members of staff can view the results applicable to them through an online dashboard tailored to their needs.
Solutions for Shopping Centres
The right data can help shopping centre owners improve efficiency, optimise operations and increase profits. ShopperTrak real-time analytics let property managers visualise and understand traffic patterns - the busiest areas and times - to explore new leasing models and enhance your tenant mix. Plus, with the ShopperTrak market intelligence solutions, property managers can benchmark their shopping centre’s traffic against others in their area for additional insights.
A Retail Data Analytics Partner for Success
Our team helps retailers maximise value through our Customer Success and Retail Consulting teams. Each customer has an assigned success manager—who understands your business, data and customers and can help you benefit from our suite of ShopperTrak analytics and insight reports.
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