Retail AnalyticsMake sense of your traffic data and maximise selling opportunities
Measure and Benchmark Traffic and Shopper Data to Help Optimise Operations and Enhance the Customer Experience
Retail stores and large venues need predictive retail analytics with a clear, reliable view of traffic data to help make informed decisions that drive sales. Sensormatic Solutions aggregates powerful sets of data into one centralised location so you can make sense of what is happening – and why – in your retail category, market and store within seconds.
Built with continuously evolving customer-driven feedback, ShopperTrak Analytics is part of the Sensormatic IQ operating platform, providing accurate insights into labour and store performance optimisation, marketing effectiveness, merchandise planning and property investments. By incorporating broader property and company-wide analytics, you can convert diverse data sets into actionable insights and create a superior shopping experience.
Exclude Staff Movements From Store Counts
Sensormatic Solutions utilises traffic data collected by overhead people counting devices to help you boost engagement and drive conversion and profitability. Our Employee Exclusion solution works to remove staff movements from store traffic counts, allowing you to calculate more precise conversion rates and measure how effective your staff is in engaging shoppers.
Know Store Occupancy Changes in Real Time
Sensormatic Solutions’ Occupancy solution helps you to accurately understand shopper density within your store. We can help you to follow local or government ordinances to meet social distancing guidelines, stay within maximum limits and improve traffic management strategies. With up-to-the-minute visibility into occupancy, you will have the information you need to optimise staffing and provide greater customer engagement during peak traffic times.
Grow In-Store Sales with Traffic Data
Discover how Sensormatic Solutions' simple matrix system can identify the best practices for actionable growth.
Analytics in Action: The Jack Wills Success Story
In 2018, British lifestyle and fashion brand, Jack Wills, partnered with Sensormatic Solutions to upgrade their traffic counting infrastructure with the goal of improving conversion rates. They implemented a six-week incentive scheme in 12 stores over the busiest shopping season of the year: the six-week Christmas season. The result? The pilot stores' sales and conversion rate increased by 39% and 52% respectively in comparison with the rest of the estate.
Slice and dice data from any source to make business decisions from our cloud-based technology.
Explore and view integrated data sets to quickly discover insights and create meaningful changes.
From small retailers to large venues, view the key performance indicators (KPIs) most relevant to your unique business needs.