Transforming the Physical Store for a New Shopping Landscape
This new IDC infographic sponsored by Sensormatic Solutions demonstrates how retailers are rethinking their physical stores as operations become more complex and shoppers more demanding.
The infographic looks at how:
- Brick-and-mortar stores are becoming more than a sales channel
- Analytics and IoT nourish the store's new role
- The store associate becomes a key pillar of the customer shopping journey
- Stores become smaller, safer, and more personalised
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.