Omni-Channel retailing adds the flexibility of cross-channel and mobile shopping to the unique revenue- and loyalty-building capabilities of the face-to-face retail experience. It offers opportunities to build deeper shopper relationships—or risks ending them, when availability promises go unmet.

Keeping availability promises depends not only on integrated IT systems, but also on reliable inputs and outputs to those systems, across the boundaries of physical locations and technologies. Retailers who succeed at integrating their inventory intelligence for shoppers, associates, and managers can cut costs, accelerate turns, and build revenue by driving high-fidelity information back into the supply chain, aligning it with shopper demand.

This paper will delve into Omni-Channel shopping and shoppers, as well as explore how retailers can meet their needs going forward.