Mall and shopping centre operators across Europe face a rapidly changing landscape. Traditional anchor stores are leaving, shoppers are visiting less, and changing economics are causing malls to close. However, many malls are being reinvented into destinations that offer exceptional experiences outside of just shopping.
Smart mall operators are seizing this opportunity to use traffic data to better understand shopper behaviour at their locations, to gauge how marketing impacts traffic volumes, and to visualise where people are spending the most time at the mall.
The resulting insight allows for more effective leasing models that improve both retailer and mall operator profitability.
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