The Middle East is a unique market where shopping malls fulfil an important cultural and social need. Malls in the region are raising the standard for experience and there are many opportunities for growth, but this involves an in-depth understanding of consumer behaviour, in-store and beyond, and an ability to adapt when changes to shopper profiles, and consumer habits occur. Smart mall operators and retailers are seizing this opportunity to use traffic data to better understand shopper behaviour at their locations, to gauge how marketing impacts traffic volumes, and to visualise operational trends.

Download this free eBook now to learn about how:

• Traffic data drives mall profitability
• Analytics help add value to leasing propositions
• Mall developments, upgrades, extensions and reconfigurations can be based on data scientific findings, and data-driven decisions
• Mall owners and retailers can adapt their offer to sudden changes in shopper demographics