Accurately knowing more about your guests can help you adapt offers, increase brand impression and attract more people into your store. Sensormatic Solutions Shopper Demographics uses artificial intelligence (AI), machine learning and computer vision techniques to provide relevant insights about who is in your retail space. Our robust key performance indicators (KPIs) on gender, age and sentiment offer insight you can use to help attract shoppers, improve your return on investment (ROI) of your marketing campaigns and increase conversion. Developing shopper personas for your brick-and-mortar stores can also help you adapt the assortment and point-of-sale activity, providing similar insights to your e-commerce and digital platforms.