If you’ve ever asked ‘what’s next in retail?’ the RetailEXPO show in London this May could be just the place to experience all the trending, ground-breaking ideas of the future.

ShopperTrak is playing its part, represented at the high profile event with our colleagues on the Sensormatic Solutions stand, 5D51.

RetailEXPO is the leading European retail solutions exhibition, taking place at Olympia London on 1st and 2nd of May, 2019. The organisers promise “innovation, stimulation, thought leadership and relevancy” in today’s omnichannel retail market. Delegates from thousands of retail and hospitality organisations will head here to seek out the right tools, solutions and advice on how best to run a business fit for the future.

So what’s ShopperTrak’s big focus at RetailEXPO this year? Really it’s about meeting evolving retailer and customer needs. Our specialism is delivering retail footfall data insight that can improve the shopping experience for store customers, and boost sales performance location-by-location. We’ll be talking to visitors to the stand this year about using data to optimise labour scheduling, plan for peak, maximise conversions and create unique shopper experiences – all in the context of the dynamic new world of omnichannel retailing.

At RetailEXPO the ShopperTrak team will be on hand to demonstrate the practical scope of our Retail Analytics Suite, with an exciting new focus on the possibilities that open up when retailers blend traffic and inventory data, and combine online and offline insights. Our case studies and demos will put retailers in the picture of how strategic planning becomes easier when valuable business intelligence can inform key commercial decisions.

Here’s another great product we’ll be showcasing at RetailEXPO. With our Market Benchmarks tool retailers can use ShopperTrak’s rich market data across many departments, making it possible to benchmark performance by city, region or country.

ShopperTrak’s Market Intelligence tool is the largest retail traffic data lake available in the market, with unmatched global reach. It provides retailers and shopping centres with a holistic view of shopper traffic trends, which can help them plan across the retail calendar, boost marketing campaign effectiveness, plan resourcing  strategically, attract more shoppers, and make better property portfolio and expansion decisions.

It’s even possible for retailers to see how shopper trends are developing from year to year, and how these patterns vary according to geography and sub-sector.

For 2019 our stand has been designed to reflect the new Sensormatic Solutions branding announced earlier this year. We have also worked hard in bringing the solutions we offer to life in physical ways on the stand, which we’re confident clients will really appreciate.

Innovations that deliver value and solve our customers’ everyday problems are areas that we feel passionate about across the Sensormatic Solutions group, and we hope to showcase these in a truly engaging way at RetailEXPO.

So if you are interested in the fast-evolving retail landscape and the role retail technology can play, then this is the perfect event for you. Certainly the ShopperTrak team is ready for a busy and productive show, and the chance to share everything we know about powering up store performance with traffic data insights.

To find out how to make smart use of shopper traffic data, download our free guide: How to incorporate retail traffic data into your strategy for growth

Sensormatic Solutions is a global leader in enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic powers operational excellence at scale and helps create unique shopping experiences. The portfolio features Sensormatic, ShopperTrak and TrueVUE brands.