The COVID-19 pandemic is pressuring shopping centers to innovate in the face of new customer behaviors, many never seen before. To help spur changes needed to meet customer demands, shopper center managers and tenants need shopper insights and retail analytics in many different areas of the store to succeed.

In this eBook you will discover:

• How retail analytics can help empower shopping center decisions
• Four key scenarios on how shopping personas and behaviors have changed and how shopper insights can help
• How to optimise the tenant mix by zone by understanding traffic hotspots and flow