Singles Day: Facts, Trends, and Insights About 11.11

As China's Singles Day approaches, what can retailers know about the world's biggest e-commerce event? Let’s find out.

Singles Day may have started as a way to celebrate being, well, single, but it soon grew into something much larger. Today, Singles Day is synonymous with e-commerce promotions from some of China's leading online retailers. TMall, Taobao,, and more all offer substantial savings on and around Singles Day, making it one of the busiest shopping periods in China and southeast Asia. How busy? In terms of revenue, it's bigger than Black Friday and Cyber Monday combined!

Let's look at some facts, figures, and key trends retailers can know going into this Singles Day season.


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