Storefront Visibility

Empowering your storefront with data-driven outcomes

Connected Solutions at the Storefront is Just the Beginning

The front of a retail store is a critical hub for understanding all aspects of the shopper journey. Storefront Visibility, powered by Sensormatic IQ, brings together Traffic Analytics, Electronic Article Surveillance (EAS) systems, Radio Frequency Identification (RFID), Inventory Visibility and Video Intelligence solutions to help increase sales, improve customer conversions and enhance in-store experiences – all while helping to identify theft events and prevent them from eroding your bottom line. Theft-driven out-of-stocks can tarnish the shopper experience and prevent your stores from achieving their sales goals, but predictive real-time analytics enable preventative storefront insights that empower you to optimise assistant scheduling, reduce out-of-stocks, strengthen loss prevention efforts and boost sales activity.

retail apparel store entrance with sale banners on loss prevention pedestals

RFID Product Offerings

interior of multi-level retail shopping mall

AM/RFID Storefront Systems

Dual technology storefront systems provide RFID item-level inventory data, enhancing merchandise control and loss prevention efforts.

female retail customer viewing clothing with rfid hang tag in apparel store

RFID Sensors

Sensormatic Solutions' RFID Sensors elevate inventory management by helping retailers protect merchandise and create a frictionless shopper experience.

retail sales counter with tag detachers an computer based register

POS Systems

Point-of-Sale Systems use RFID to both enhance inventory management and create a seamless shopper experience.

athletic shoes on wall display in retail footwear store with male customer in background

Gain a Focused View of Loss Events

Shrink Visibility creates a real-time understanding of what, when, where and how specific items go missing by integrating item-level inventory and loss prevention data. These new insights leverage cloud-based analytics, EAS and RFID inventory visibility technologies to provide a complete picture of loss events. This combination reveals never-before-seen insights into shrink events, out-of-stocks and organised retail crime (ORC) activity, all of which help to take your loss prevention efforts to a new level. 

Discover how the insights offered by Shrink Visibility can enhance your loss prevention strategy.

Experience Dynamic Stock Control

Ensuring the right merchandise is on the sales floor enhances the in-store customer experience and drives revenue, as does leveraging multiple technologies at the storefront. But maintaining highly accurate on-shelf availability requires a store-wide approach – and your storefront is a critical hub. This is where real-time, item-level identification of loss events comes in: On-Floor Visibility enables fast and easy replenishment of stolen merchandise to help reduce out-of-stocks and improve in-store and omnichannel experiences.

Find out more about On-Floor Visibility and how it can improve stock management.
male retail apparel store manager reviewing store information on tablet
male and female retail store employees discussing data on electronic tablets

Optimise Labour Management

Effective labour management is vital, and it starts with accurate shopper traffic analytics. Ensuring store labour aligns with necessary tasks during specific times throughout a day can have a profound impact on the in-store shopper experience. Shopper traffic data also provides retailers with their truest measurement of sales opportunity, and being aware of that opportunity is the key to effective labour scheduling. When the appropriate amount of labour is scheduled during all operating hours, retailers can be confident that customer service levels are never compromised and fewer shoppers leave the store empty-handed. Even better, by syncing the best sales staff with the hours and days of greatest opportunity, labour transforms from an expense into a very powerful and strategic selling tool.

Read about how Traffic Analytics can help you to achieve labour optimisation.

Get to Know Shopper Behaviour

Understanding the shopper journey is critical for optimising the in-store experience, and your storefront can reveal a wealth of knowledge to help you do just that. Assessing and improving storefront and display effectiveness offers valuable insights into shoppers' sentiments towards your brand, as well as their in-store journey. Leveraging analytics – such as Draw Rate – helps you to optimise display formats which can lead to greater results in terms of audience engagement and interest.

Find out more about Sensormatic Solutions' Shopper Journey Analytics and what they can do to improve in-store experiences.
female retail employee shows garment to customer in aparel store
pregnant female shopper browsing the rack at retail children's apparel store

Deliver Better Omnichannel Experiences

Building a successful omnichannel strategy begins with digitising physical assets throughout your enterprise. By leveraging RFID technology and cloud-based stock management analytics, you can address the common pain points which prevent the implementation of an effective omnichannel fulfilment strategy. Not only does RFID technology in your store and at your storefront enable customers and assistants to have confidence in stock levels, it also allows stores to convert into mini fulfilment centres or to satisfy convenience-driven consumer trends, such as buy online, pick-up in store (BOPIS) or buy online, pick-up at kerbside (BOPAC).

Discover how Inventory Visibility can enhance omnichannel execution and shopper experiences.

Drive Better Store Performance

Innovative Computer Vision technology enables operational insights in retail for a more proactive approach to problem solving and better informed decisions. Computer Vision automates tasks and delivers meaningful intelligence through real-time video. These analytics help you to strengthen your loss prevention efforts, gather insights for improved shopper experiences and maintain a safe environment for both shoppers and assistants.

Find out more about how our Computer Vision Analytics can improve store performance.
retail store ceiling with fluorescent lights power lines and ip video surveillance camera
hand applying tag to garment

Contact us to learn more about Inventory Intelligence.

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