EMEA Market Insights

As global leader in shopper behaviour analytics, Sensormatic captures more than 40 billion shoppers annually in both retail and shopping centre destinations in over 100 countries around the world.

We are committed to providing partners and industry professionals with multiple tools to make data-driven decisions. We are pleased to share with you our Market Insights that highlight key moments throughout the year:

• Monthly traffic indices for retail and shopping centres
• HolidayTrak: performance insights for events such as Black Friday and Mother’s Day
• TrendTrak: quarterly market analysis of industry performance

• Data Sources:
  • Geographies:
    • AE, AT, CH, CZ, DE, ES, FR, IE, IT, NL, PL, PT, SE, UK
  • Categories:
    • Total Mall – All Mall types, including outlet malls and retail parks
    • Total Retail – Aggregation of diverse retail sectors, including Apparel and Footwear, Sporting Goods, Personal Accessories, Luxury Goods, Department Stores, Home and Garden, and Food and Beverage, Self-Care-Health-Beauty, providing a broad and representative index
  • Calendar:

    • 	2025 Q1	2025 Q2	2025 Q3	2025 Q4
      4-4-5 Retail and Mall Indices	Monthly	Monthly	Monthly	Monthly
      TrendTrak	January 2024 Q4	April 2025 Q1	July 2025 Q2	October 2025 Q3
      HolidayTrak	February Valentine's Day	May Mother's Day	August Summer Sales	November Black Friday