The retail industry has been making efforts to become more sustainable over the past 20 years.
Yet, similar to digitalisation - it needed the COVID-19 pandemic as a strong accelerator to elevate sustainability from “nice-to-have” and opportunistic initiatives to a mission critical topic able to bring true strategic advantages to business models..
As the retail industry slowly rebounds from pandemic-mode and moves into a new landscape marked with military conflict, severe climate changes and unprecedented inflation, it also needs to address the new market trends and transformed shopper demands.
Retail players are pressured to reduce their impact on the environment, with a special focus on climate change, biodiversity, and scarce resources.
This report takes a closer look at the latest developments and examples of sustainable strategies and initiatives in retail, the European Commission’s Green Deal framework as well as the results on Sensormatic Solutions shopper sentiment research on the new greener shopper trends.
Download our latest report “Greener Shopping: The New Era of Sustainable Retail” for interesting insights on:
- How much is sustainability “worth” for European shoppers
- How the sustainability impacts on Grocery and Fashion Retail
- The Meaning of Sustainability in Retail
- Sensormatic Solutions’ Commitment to Sustainability