People Counting & Conversion

Increase conversions by counting visitors accurately.

Drive conversion and get to know your shoppers with people counting.

It’s difficult to manage what you can’t measure. Without a reliable, accurate source to help understand traffic, you are just guessing how many visitors enter and exit your space each day.

ShopperTrak offers people counting solutions for small, temporary kiosks all the way to large malls and concert venues. We use traffic counting devices to count visitors at entrances and throughout the store to reveal deep insights into consumer behaviour with up to 98% accuracy.

Our people counting solutions supply visibility into traffic opportunities, when sales occur and your performance during these critical times. By integrating traffic, sales and labour data, you'll have the insights you need to better understand conversion rates, effectively manage staffing levels around peak traffic, and make smarter marketing and real estate decisions.

two female shoppers traveling up on an escalator
  • Strengthen loss prevention

    Quickly identify and respond to new trends in merchandise loss and shoplifting events.

  • Reduce out-of-stocks

    Rapidly replenish out-of-stocks using real-time item-level reports of missing items.

  • Respond to Organized Retail Crime

    Pinpoint vulnerable store areas and respond quicker to new tactics in retail theft.

Learn more about your shopper behaviour with ShopperTrak People Counting.

Schedule a demo
high overhead view of people in open plaza

Discover how footfall analytics are transforming retail

At ShopperTrak we work with thousands of retailers and mall operators, putting their traffic data to powerful strategic use. In this free report, we explore how retailers can elevate their data-driven decision-making.

Download the free eBook

Related Offerings

female shopper reading label on beauty product package

Shopper Journey

Blending accurate in-store data to help reinvent the shopper experience.

mall shoppers near women's shoes and handbags mall store

Market Benchmarks

Store benchmarking for unparalleled insights into shopper traffic trends.

two female shoppers carrying shopping bags leaving retail store

Retail Analytics Suite

Make sense of your traffic data and maximise total sales opportunities.