Europe: Retail after lockdowns

NEW VERSION! Updated with the latest June 2021 dataset!

Hard lockdowns, travel restrictions, social distancing – this new terminology became the reality for 750 million European citizens – as the COVID-19 pandemic hit the continent in March 2020.

Since then, Europe has gone through three waves of COVID-19, forcing governments, businesses, and society to find responses to this entirely unforeseen and unprecedented occurrence in the post-war history.

Retail, as one of the biggest sectors and job providers in Europe, has been hit especially hard, and at the same time, became divided as never before. While groceries and essential retailers remained open and have been classified as critical to the economy, stationary fashion and so called non-essential retail has been forced to close its doors for many months, driving many into administrations and permanent closures.

At the same time, the “shopping experience” has been redefined, with long term impact of the restrictions on shopping behaviours and habits yet to become visible in the months and years to come.

What is certain though is that the COVID-19 pandemic has accelerated many of the structural and technological changes that were already underway in retail.

Our report looks at:

  • COVID-19 development and its impact on retail since March 2020 in the top 5 European economies
  • In-depth results of Sensormatic Solutions latest customer sentiment survey
  • Insights from around the globe
  • Outlook for the next months and the recovery path

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