Storefront VisibilityEmpowering your storefront with data-driven outcomes
Connected Solutions at the Storefront is Just the Beginning
The front of a retail store is a critical hub for understanding all aspects of the shopper journey. Storefront Visibility, powered by Sensormatic IQ, brings together Traffic Analytics, Electronic Article Surveillance (EAS) systems, Radio Frequency Identification (RFID), Inventory Visibility and Video Intelligence solutions to help increase sales, improve customer conversions and enhance in-store experiences – all while helping to identify theft events and prevent them from eroding your bottom line. Theft-driven out-of-stocks can tarnish the shopper experience and prevent your stores from achieving their sales goals, but predictive real-time analytics enable preventative storefront insights that empower you to optimise assistant scheduling, reduce out-of-stocks, strengthen loss prevention efforts and boost sales activity.
RFID Product Offerings
Dual technology storefront systems provide RFID item-level inventory data, enhancing merchandise control and loss prevention efforts.
Sensormatic Solutions' RFID Sensors elevate inventory management by helping retailers protect merchandise and create a frictionless shopper experience.
Point-of-Sale Systems use RFID to both enhance inventory management and create a seamless shopper experience.
Gain a Focused View of Loss Events
Shrink Visibility creates a real-time understanding of what, when, where and how specific items go missing by integrating item-level inventory and loss prevention data. These new insights leverage cloud-based analytics, EAS and RFID inventory visibility technologies to provide a complete picture of loss events. This combination reveals never-before-seen insights into shrink events, out-of-stocks and organised retail crime (ORC) activity, all of which help to take your loss prevention efforts to a new level.
Experience Dynamic Stock Control
Ensuring the right merchandise is on the sales floor enhances the in-store customer experience and drives revenue, as does leveraging multiple technologies at the storefront. But maintaining highly accurate on-shelf availability requires a store-wide approach – and your storefront is a critical hub. This is where real-time, item-level identification of loss events comes in: On-Floor Visibility enables fast and easy replenishment of stolen merchandise to help reduce out-of-stocks and improve in-store and omnichannel experiences.
Optimise Labour Management
Effective labour management is vital, and it starts with accurate shopper traffic analytics. Ensuring store labour aligns with necessary tasks during specific times throughout a day can have a profound impact on the in-store shopper experience. Shopper traffic data also provides retailers with their truest measurement of sales opportunity, and being aware of that opportunity is the key to effective labour scheduling. When the appropriate amount of labour is scheduled during all operating hours, retailers can be confident that customer service levels are never compromised and fewer shoppers leave the store empty-handed. Even better, by syncing the best sales staff with the hours and days of greatest opportunity, labour transforms from an expense into a very powerful and strategic selling tool.
Get to Know Shopper Behaviour
Understanding the shopper journey is critical for optimising the in-store experience, and your storefront can reveal a wealth of knowledge to help you do just that. Assessing and improving storefront and display effectiveness offers valuable insights into shoppers' sentiments towards your brand, as well as their in-store journey. Leveraging analytics – such as Draw Rate – helps you to optimise display formats which can lead to greater results in terms of audience engagement and interest.
Deliver Better Omnichannel Experiences
Building a successful omnichannel strategy begins with digitising physical assets throughout your enterprise. By leveraging RFID technology and cloud-based stock management analytics, you can address the common pain points which prevent the implementation of an effective omnichannel fulfilment strategy. Not only does RFID technology in your store and at your storefront enable customers and assistants to have confidence in stock levels, it also allows stores to convert into mini fulfilment centres or to satisfy convenience-driven consumer trends, such as buy online, pick-up in store (BOPIS) or buy online, pick-up at kerbside (BOPAC).
Drive Better Store Performance
Innovative Computer Vision technology enables operational insights in retail for a more proactive approach to problem solving and better informed decisions. Computer Vision automates tasks and delivers meaningful intelligence through real-time video. These analytics help you to strengthen your loss prevention efforts, gather insights for improved shopper experiences and maintain a safe environment for both shoppers and assistants.