Shopper Views and Shopper Demographics

Enhance the shopper journey with personalised insights

Provide an Immersive Shopper Experience With Digital Display Content

Data is redefining everything, from how you interact with shoppers to how, why and where shoppers make their decisions and purchases. Together with VSBLTY Groupe Technologies, Sensormatic Solutions can help to enhance the guest experience with proximity-aware, interactive brand messaging triggered by shopper demographics. Simultaneously, we can reveal enriched, actionable shopper insights you can use to help boost in-store sales through the delivery of context-sensitive, targeted advertising and promotional video content throughout your retail environment. 

retail sstore employee interacts with electronic display signage to assist customer
man and woman shoppers in retail sporting goods store identified by shopper demographics sensor overlay on image

Know Your Shopper Demographics

Knowing more about your guests can help you to adapt offers, increase your brand impression and attract more people into your store. Sensormatic Solutions’ Shopper Demographics uses Artificial Intelligence (AI), Machine Learning and Computer Vision techniques to provide relevant insights about shoppers in your retail space. Our robust key performance indicators (KPIs) on gender, age and sentiment offer insights you can use to help attract shoppers, improve the return on investment (ROI) of your marketing campaigns and increase conversion. Developing shopper personas for your brick-and-mortar stores can also help you to adapt assortment and point-of-sale activity, providing similar insights to your e-commerce and digital platforms.

Display Targeted Brand Content With Shopper Views

Shopper Views uses edge and cloud-enabled AI, Machine Learning and Computer Vision technologies to bring brand messaging to life through targeted digital display content. When combined with a Content Management System (CMS), Shopper Views delivers custom-triggered content leveraging video, proximity-aware sensor technology and anonymised facial analytics to help enhance guest experiences while simultaneously revealing new analytics and actionable insights. By measuring the audience of your digital displays with shopper demographics and sentiment, you can better understand audience engagement with digital display content and obtain an analysis of their location in proximity zones, dwell time and degree of interaction.

retail shopper using phone to interact with in-store video display in retail grocery store
illustration of female shopper interacting with retail shopping on line in person and on mobile

Store Digitisation: How to Engage Shoppers During an E-Commerce Shift

Deliver an engaging and immersive shopper experience through targeted shopper content.

Other Benefits

Merchandise and Assortments

Adapt your assortment and merchandise to different shopper personas.

Marketing Strategy

Understand how your marketing strategy is performing in terms of attracting different shoppers.

Peak Times of Day

Define power hours by gender and age, helping to improve the customer experience and adapt promotional activity.

Know Your Shoppers

Measure audience and shopper engagement with content on digital displays.

Targeted Messaging

Deliver high-impact content and messaging while reducing labour and printing costs.

Advertising Platform

Create a media platform to advertise your brand or the CPG brands available in your store.

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Contact us to learn more about Shopper Insights

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