How Krys Group Turned Data into a Performance Driver

KRYS GROUP, a cooperative founded in 1966, is the undisputed leader in optics in France and a major player in hearing care. Under the brands KRYS, KRYS Audition, Le Collectif des Lunetiers, and YOU DO, it manufactures its own lenses in France, leverages expertise in visual and auditory health to serve customers and welcomes 10 million people each year in more than 1,700 stores, both in France and internationally.

To address the lack of analytical data, ShopperTrak Analytics provided a solution designed to measure store traffic and conversion rates. Implementation began with a pilot phase in a few stores, followed by a broader deployment plan. In 2018, the main challenge was to harmonise practices across all stores. A complex task for a cooperative composed of independent retailers. To overcome this, KRYS GROUP made a strategic decision to finance the rollout of the solution across the entire network.

The objective was to ensure equal access to analytical tools for every store, enabling accurate footfall measurement and optimisation of commercial performance.

Prior to 2014, KRYS GROUP assessed performance exclusively on sales figures, without distinguishing whether results were driven by store traffic or by team conversion efforts. This lack of visibility represented a significant challenge.

Thanks to ShopperTrak Analytics, Krys Group now has a clear, shared view of both traffic and commercial performance. The data collected helps identify optimisation levers at every stage: customer welcome, personalisation, journey, and conversion.

Based on these insights, three key performance indicators are tracked:

• Peak traffic times: enabling better planning of store staff schedules.
• Overall conversion rate: indicating how many out of 100 people entering the store make a purchase.
• Optical conversion rate: indicating how many out of 100 people entering the store purchase optical equipment.

This solution has enabled more effective resource allocation based on store activity peaks. It also provides a more accurate measure of the impact of national and local marketing campaigns.

With ShopperTrak Analytics, Krys Group has transformed data into a performance driver. Operational teams and Sensormatic Solutions’ Customer Success Managers (CSM) deliver a reliable, turnkey solution, with installations managed smoothly and within standard timelines.

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Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.