HyperU Les Arcs / Sud DracenieRetail Analytics to power smarter operation and marketing in a shopping gallery
Hyper U shopping gallery didn’t use any retail analytics and, due to the lack of historic and real-time shopper traffic data, they had an incomplete understanding of visitor trends throughout the year and the impact of seasonal peaks and weather
The management team had no footfall data to utilise as a planning resource or for benchmarking when working on marketing operations and commercial activities. Most of their marketing decisions were based on the hypermarket data: number of receipts, turnover, and seasonal events. This would exclude shoppers who only visited the rest of the mall and not the hypermarket. It meant that they could not calculate total visitor numbers, dwell times and conversion rates.
Hyper U Les Arcs / Sud Dracenie ‘shopping centre’ in the south of France has much to offer to its customers. The shopping gallery features 35 retail stores which offer visitors food and wine, fashion and footwear, and health and beauty as well as a 4.5 thousand square metre Hyper U Hypermarket, making it a popular shopping destination in the area.
From the people counting sensors, to the data capabilities, Hyper U implemented Sensormatic Traffic solutions. Key criteria were usability and ease of implementation. They wanted a turnkey solution – with a user-friendly dashboard that would provide day-to-day support for their team. This partnership gave their team access to qualitative data for operational and marketing use.
As a first phase, they sought to understand traffic trends within the shopping centre. The traffic data they now have covers hourly, daily, weekly and monthly traffic. This has helped them recognise the impact of marketing events, commercial operations, customer incentives, and weather conditions on visitor numbers, as well as weekly and seasonal trends.
Now, they know when peak hours and peak trading days will occur and their weekly and monthly reports help shape their marketing decisions. They are already looking to add additional sensors at the entrances of the hypermarket, so they can get clear visibility on visitor flow between the gallery and the hypermarket. This will help them tailor their operations and marketing actions and evaluate the impact of their actions on traffic and make changes accordingly.
About Sensormatic Solutions
Sensormatic Solutions is a global leader in enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic®, ShopperTrak® and TrueVUE™ brands.
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