Retail media is one of today’s fastest-growing avenues for advertising spending. Forrester expects global retail media spending to reach $312 billion by 2030, up from $184 billion in 2025. What’s more, the consulting giant expects spending on retail media to more than double in Europe, the Asia Pacific region, and Latin America during that same period. It’s easy to see why: 70% of retailers report that their retail media spend helped them reach or exceed KPIs in 2025.

This meteoric rise in spending offers a prime opportunity to grow incremental revenue. But to truly capitalize on that opportunity, retailers will need to look beyond just placing ads on their websites and begin exploring the advantages of in-store media.

One way for them to accomplish this — without building costly in-store infrastructure — is by using a solution like the Flexible Loss-prevention & Engagement Experience (FLEX) Platform from Sensormatic Solutions.

The store entrance has traditionally been reserved for loss prevention teams, like electronic article surveillance (EAS) systems, or RFID inventory management solutions. Sensormatic FLEX doesn’t replace these invaluable solutions — it merges their capabilities with digital marketing ones.

FLEX combines Sensormatic EAS, RFID technology, and video surveillance with all-new media and merchandising capabilities, including dynamic product displays and digital screens designed to showcase retail media content. The result is a layered security and engagement platform that deters theft and provides vital inventory visibility while acting as a front-end media enabler, delivering new opportunities for customer engagement, enhanced brand visibility, and incremental revenue.

While ad space on retail websites has become increasingly saturated, digital in-store advertising opportunities remain largely untapped. This is one reason why 27% of retailers say they’re increasing their investments in digital in-store media in 2026. But, by the same token, 35% of retailers say they haven’t invested in in-store media — meaning more than a third of retailers are leaving substantial revenue on the table.

One reason why some retailers seem hesitant to invest in in-store media is the infrastructure required. Screens must be procured and placed in high-traffic areas, which can be expensive and disruptive to operations and the customer experience. But Sensormatic FLEX makes capturing revenue from in-store media easier and more impactful than ever.

That’s because the FLEX platform offers retailers a way to place state-of-the-art screens in their highest-traffic zones without having to install them alongside — or instead of — loss prevention and inventory management solutions. With FLEX, retailers not only retain the same capabilities of their existing Sensormatic systems, they gain valuable new avenues for driving incremental revenue, creating engagement, and building brand affinity all through a single integrated platform.

Sensormatic FLEX gives retail media teams, digital and visual merchandisers, marketers, and more the capability to offer high-value digital in-store ad space to external advertisers. This opportunity comes at a crucial time in the evolution of retail media, since advertisers are expected to spend $165 billion globally on the category in 2026.

Deliver Incremental Revenue at the Entrance

FLEX platforms enable retail media teams to place high-definition ads at the entrance to national and regional retail stores, ensuring that every set of eyes that enters or leaves drives an impression.

How many eyes, exactly?

In December 2025, national clothing retailers in the U.S. averaged more than 1.3 million visitors per chain. If just one of those chains had FLEX platforms at all their entrances, it could offer more than a million impressions per month to advertisers. When that data is backed up by a leading traffic-counting solution, it further enables the retailer to charge a premium for placement during peak traffic periods.

Boost Engagement and Conversion

The screens integrated into the FLEX platform aren’t limited to third-party ads. Retailers can integrate their own content management network, use them to promote their own products, highlight new brand launches and seasonal merchandising, and more. This gives them valuable new ways to gain shoppers’ interest and drive engagement the moment they enter a store.

But consumer behaviors continue to evolve, and many shoppers around the world are more cost-conscious than they were just a few years ago. In the U.S., for example, just over 43% of mobile shopping app users reported using a brand or retailer’s app in stores to find discounts, promotions, or coupons. In other words, they’re looking for ways to save money once they’re already in the store.

As a result, retailers will need to use every opportunity to reinforce a product’s value and help shoppers feel as though they’re making smart buying decisions. The FLEX platform’s digital media capabilities are perfectly suited to this task, since they enable retailers to demonstrate a product’s value or show price differences versus competitors through rich, engaging digital media.

Loss prevention and inventory management hardware help protect profitability, but when paired with the FLEX ecosystem, retailers can move beyond seeing them as necessary cost centers and begin viewing them as part of an integrated, revenue-generating platform.

The additional returns from new ad sales, increased conversions, and larger transaction sizes can easily offset the cost of traditional loss prevention and inventory infrastructure, enabling retailers to transform protection into promotion — and profit.

Retailers that haven’t yet invested in digital in-store media capabilities are leaving substantial revenue on the table. And while capturing this revenue once meant building costly media infrastructure, Sensormatic FLEX makes it easier and more cost effective than ever.

By combining the capabilities of existing Sensormatic hardware with new and dynamic digital displays, FLEX enables retailers to re-strategize their front-of-store real estate to drive incremental revenue, maximize customer engagement, and more — all while maintaining the same loss protection and inventory management solutions they already rely on. It also enables retail media and digital merchandising teams to:

• Offer premium ad placements in the location that generates maximum number of impressions
• Drive brand awareness and affinity through curated digital media
• Increase conversion and transaction size for today’s cost-conscious shoppers

Of course, these are only a few of the capabilities Sensormatic FLEX can deliver for retailers. To see the full picture or learn even more about how FLEX can help maximize retail media revenue, reach out to the team at Sensormatic Solutions today.