People Counting and ConversionIncrease conversions by counting visitors with accuracy
Drive Conversion by up to 10% and Get to Know Your Shoppers
It’s difficult to manage what you can’t measure. Without a reliable, accurate source to help understand traffic, you are just guessing how many visitors enter and exit your space each day. Sensormatic Solutions offers People Counting solutions for a broad range of retail spaces — from small, temporary kiosks to large malls and concert venues. We use traffic counting devices to count visitors at entrances and throughout the property to reveal deep insights into consumer behavior with up to 98% accuracy.
By integrating traffic, sales and labor data, you'll have the insights you need to better understand conversion rates, effectively manage staffing levels around peak traffic, and make smarter marketing and real estate decisions.
Discover How Traffic Analytics are Transforming Retail
At Sensormatic Solutions we work with thousands of retailers and mall operators, putting their traffic data to powerful strategic use. In this free report, we explore how retailers can elevate their data-driven decision-making.
Kathmandu and Sensormatic Solutions Traffic Insights
New Zealand-based outdoor gear and outfitter, Kathmandu, was a popular retail location with more than 160 stores in New Zealand, Australia, and their international expansion. But they had a problem: limited — or no — way to accurately count shopper traffic. This blind spot had a significant negative impact on workforce optimization, conversion control, and consistent performance management across the enterprise.
Then, Kathmandu decided to partner with Sensormatic Solutions and employ ShopperTrak Analytics — and the benefits spoke for themselves. Kathmandu enjoyed:
- Optimized labor allocation aligned with traffic patterns — especially power hours
- Revitalized performance management culture that focused on converting in-store customers into buyers
- Enhanced promotional planning model and improved sales analytics capability
- Increased sales through honing in on conversion and improved scheduling
- Better overall decision making