Shopper Journey

Blend accurate in-store data to help reinvent the shopper experience 

Connect the Digital Breadcrumbs Along the Path to Purchase

Understanding the shopper journey is key to impacting overall shopper behavior. Not only do you want shoppers to come in, you want them to engage, purchase and most importantly enjoy their shopping experience. Our solution leverages people counting devices, Wi-Fi, mobile and video technology helping you understand what is happening inside your retail space.

With Shopper Journey analytics, retailers get a more holistic view of insights through a single platform. Our cross-technology integration and unique data-rich approach enables retailers to build a comprehensive picture of their customers’ movements and make better-informed business decisions for a superior shopping experience. 

woman shopper loooking at a display of chairs in a retail home furnishings store
woman retail shopper carrying several shopping bags stops on busy high street to interact with her mobile phone

Go Beyond Your Store With Mobility-Based Intelligence 

Sensormatic Solutions is delivering contextualized mobility data to form an in-depth understanding of shopper behaviors beyond the store. Many shopper journeys begin outside the store, and knowing precisely where they begin can provide insights to drive predictive analysis at your store. Shopper Mobility is a leading indicator for store traffic and understanding movement patterns that can help define tactical and strategic enterprise-wide decisions.

Shopper visitation patterns will continue to evolve, and connecting in-store traffic — with beyond-the-store insights — is necessary to formulate a more accurate shopper view. By leveraging Shopper Mobility data, you enable a new level of awareness to your brand, partner, and competitor locations.

Learn more about how Shopper Mobility can provide shopper data beyond the store

Provide an Immersive Shopper Experience With Digital Display Content

Data is redefining everything from how you interact with shoppers, to how, why and where shoppers make their decisions and purchases. Together with VSBLTY Groupe Technologies, Sensormatic Solutions can help enhance the guest experience with proximity-aware, interactive brand messaging triggered by shopper demographics. Simultaneously, we can reveal enriched, actionable shopper insights you can use to help boost in-store sales through the delivery of context-sensitive, targeted advertising and promotional video content throughout your retail environment.

Learn more about our Shopper Views and Demographics solution
woman shopper interacts with digital display selling handbags in retail store accessories department
fashionable woman carrying shopping bags in front of a computer-generated grid with data in front of and behind her

Get Ahead of Your Consumers With Shopper Analytics

The idea that retailers need to deliver a satisfactory customer experience is not new, but in today’s data-driven world, more control has been placed in the consumers’ hands — along with heightened expectations. This means personalization is a critical foundation for retail success and brand image. 

Learn more by downloading our white paper, "Creating Experiential Retail Along the Shopper Journey"

Sensormatic Solutions' ShopperTrak Analytics Success: Increased Sales at the Shoppes at Mandalay Place

The Shoppes at Mandalay Place in Las Vegas is a 125,000 square foot retail location that boasts a unique assortment of tenants from all across the United States. To improve operations and enhance tenant performance, Mandalay Bay partnered with Sensormatic Solutions to implement ShopperTrak Analytics. Upon providing the data to their tenants, tenants were able to improve the impact of their merchandising and promotions. The result was a near-immediate increases in sales per square foot.

Find out why Brian Robison, vice president and general manager of The Shoppes at Mandalay Place, names Sensormatic Solutions' data and analytics as the catalyst to their success
mandalay bay hotel in las vegas
3d illustration of shopper figures in retail store with bubble displays over their heads showing time in store

Explore What's Possible Along the Shopper Journey

Discover how uniquely blending technology, data, and insights creates a clear view of the Shopper Journey.

Other Benefits

Visitor Frequency

Understand the behaviors that lead new customers to become loyal customers.

Display Effectiveness

Drive increased sales by optimizing storefront window displays.

Path Analysis

Analyze paths-to-purchase to help improve store layouts and increase profits.

data chart with unlabeled vertical bars and horizontal trend line

Contact us to learn more about Shopper Insights

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