Press Release
NEUHAUSEN, Switzerland—(January 15, 2018)— Tyco Retail Solutions today announced a new program for select retailers to incorporate shopper data into its ShopperTrak traffic analytics platform. This includes store visitor insights at the audience level from Facebook and additional empirical data from other sources. Connecting shopper preferences and insights from third party sources with store level traffic data will enable retailers to better understand key characteristics of shopper groups to help drive sales conversion and an improved customer experience.
Brick-and-mortar retailers can now better understand shopper audiences in combination with in-store traffic patterns. Insights from this new data enables retailers to tailor their marketing and merchandising strategies to more effectively deliver on the promise of a seamless unified commerce experience. Additionally, store-level managers and retail leaders can leverage a richer set of data to contextualize store performance and identify sales opportunities.
“Retailing is now a seamless, ever-present activity with shopper engagement happening at many touch points between the customer and the brand,” said Amin Shahidi, vice president of strategy for Tyco Retail Solutions. “By combining our retail traffic data with store visitor demographic insights, we are able to help retailers better understand the complete shopper journey. This holistic understanding of shoppers allows retailers to optimize staffing, merchandising and operations to create tailored, enhanced shopping experiences.”
These innovative insights are currently being demonstrated at the National Retail Federation (NRF) 107th Annual Convention & EXPO at the Jacob K. Javits Convention Center in New York City. Visit booth #3103 from Jan. 14-16 to see firsthand how Tyco Retail Solutions is helping retailers “Experience What’s in Store.”
Note: In preparation for this collaboration, Facebook has ensured that user-level data will not be compromised as only aggregated and anonymized data will be shared.
At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit www.johnsoncontrols.com or follow @johnsoncontrols on Twitter.
| Jason Shockley Sensormatic Solutions by Johnson Controls Work: +1-561-912-6045 Jason.mathew.shockley@jci.com |
Anne Lines Matter on behalf of Tyco Retail Solutions Work: +1-978-518-4512 JCIRetail@matternow.com |
Ryan Nolan Johnson Controls Work: +1-414-524-6170 ryan.p.nolan@jci.com |
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