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Shrink Analyzer Takes the Spotlight as Retail Security Solution of the Year at the 2025 RetailTech Breakthrough Awards
Sensormatic Solutions has been recognized for its innovative approach to loss prevention (LP). One of the brand’s newest LP solutions—Shrink Analyzer—has been named Retail Security Solution of the Year in the 2025 RetailTech Breakthrough Awards, which honor the top companies and technologies shaping the future of retail.
Retailers continue to face critical challenges from shrink, fraud and organized retail crime (ORC), which undermine revenue and customer confidence. The 2024 Impact of Retail Theft & Violence report by the National Retail Federation reveals a 93% increase in shoplifting incidents and a 90% rise in dollar loss due to shoplifting from 2019 to 2023.
Sensormatic Solutions Shrink Analyzer helps retailers take control back from bad actors, providing actionable insights into loss events across stores. Beyond simply tracking losses, Shrink Analyzer empowers retailers to identify the root causes of shrink and take proactive steps to mitigate them. By analyzing data from RFID and item-level inventory, Shrink Analyzer gives retailers a clear view of where, when and how shrink occurs, enabling them to target and mitigate losses and improve operational efficiency.
The latest enhancement to the platform, launched in January 2025, extends the solution’s functionality beyond the exit, into new areas of the store. This allows retailers to integrate information from employee entrances, receiving doors and BOPIS locations into the analytics engine to contextualize total retail loss. This expanded visibility provides retailers with a comprehensive view of loss hotspots and allows them to act with precision in addressing potential vulnerabilities. Retailers can:
- Monitor point-of-entry-specific inventory distortion for more accurate loss tracking.
- Detect employee-driven loss, which accounts for a significant portion of shrink.
- Generate actionable insights into the financial impact of shrink, including detailed cost analysis by category and department.
- Strengthen their defenses against ORC while maintaining a seamless in-store experience for customers.
Shrink Analyzer isn’t just a tool. It’s a game-changer that can transform how retailers think about and fight shrink, improve security and drive profitability. To learn more about the RetailTech Breakthrough Awards, visit retailtechbreakthrough.com. To explore Sensormatic Solutions' full loss prevention portfolio, visit https://www.sensormatic.com/loss-prevention-liability.
