Retail Technology Innovation Hub (RTIH) named Tony D’Onofrio, president of Sensormatic Solutions, to its list of 2025 Top 100 Retail Technology Influencers. Throughout his tenure at the company, D’Onofrio’s foundational belief that technology transforms operations and redefines retail has shaped Sensormatic Solutions approach to supporting retailers with innovative solutions.

Under D’Onofrio’s leadership, Sensormatic Solutions prioritizes forward-thinking strategies that proactively address customers’ key challenges, including total retail loss. Through consistent, candid discussions and collaboration with retailers, Sensormatic Solutions develops solutions that enhance data integrity, identifies and addresses instances of shrink, and helps strengthen prosecutorial efforts to combat organized retail crime (ORC). Additionally, D’Onofrio has also been at the forefront of conversations about proposed advancements to the policies around theft. He has participated in NRF days of action and has been a vocal advocate of ORC legislation like the Combating Organized Retail Crime Act (CORCA).

Beyond tackling shrink throughout the retail journey, D’Onofrio remains attuned to the evolving expectations of shoppers. He empowers his team to create solutions that help retailers better understand when, where and how consumers are shopping to optimize experiences and improve business performance.

D’Onofrio, a retail industry veteran with more than 30 years of experience, has amassed an audience of 150,000+ active and engaging followers across his blog and LinkedIn profile. D’Onofrio’s experience, 20+ years of which occurred at Sensormatic Solutions, has provided him a deep understanding of the retail industry.

As a 2025 RTIH Top 100 Retail Technology Influencer, D’Onofrio will continue to drive industry conversations both personally and through Sensormatic Solutions, helping to share the future of retail technology. Under his leadership, Sensormatic Solutions remains dedicated to sharing insights, best practices, and innovations that address the industry’s most pressing challenges.

For more on D’Onofrio’s work at Sensormatic Solutions and his ongoing thought leadership, visit www.tonydonofrio.com and follow him on LinkedIn. To learn more about RTIH’s Top 100 influencers, see here.