Decathlon Case Study

Sensormatic Solutions' RFID technology expertise is transforming the consumer experience at 50 Decathlon Brazil stores.

Summary

Sensormatic Solutions' technology helped Decathlon Brazil improve operational efficiency and the customer experience through a comprehensive RFID solutions consulting, integration, and architecture project. Sensormatic Solutions' expertise ensured the successful implementation of the technology, providing total inventory visibility and reducing self-service time at points of sale by up to 50%.

Industry: Retail, Sporting Goods

Solutions: RFID Consulting, Integration and Deployment

Benefits:

Transformed customer experience
Reduced checkout time by up to 50%
Improved operational efficiency by 38 % and stock management incrementally 3%

About Decathlon

Decathlon, the world's largest multi-sport retailer, present in more than 60 countries with 1,700 stores and 100,000 employees worldwide, Decathlon and its teams have been working since 1976 to fulfill an ongoing ambition: to move people through the wonders of sport, to help them be healthier and happier in a sustainable future.

In Brazil, in addition to offering its own brands, it has partnerships with major international brands, with products available in more than 50 physical stores, e-commerce & marketplace with personalized service for customers.

The Project

With the aim of improving its operational efficiency and transforming the consumer experience, Decathlon looked for a strategic partner with the experience and integration capacity to deploy RFID technology. Sensormatic Solutions led the consultancy and implementation of the project, offering complete support from the design of the solution's architecture to its execution.

The project involved the installation and integration of 458 RFID POS stations at the self-checkout of Decathlon's 50 units in Brazil. Sensormatic Solutions also coordinated a structured testing schedule, technical training for the teams and the accelerated deployment of the solution.

The first tests were conducted at the Paulista and Tamboré stores in São Paulo. With the completion of the implementation, Decathlon's Brazilian operation now has a fully integrated and automated inventory management system.

The Challenge

The main challenge was to modernize the customer journey and increase operational efficiency through a more agile and intuitive checkout. To achieve this, it was essential to integrate RFID technology into all self-checkout points of sale, ensuring greater precision in stock control and automation of the payment process.

The Solution

Sensormatic Solutions structured a complete consultancy model, guaranteeing the architecture, integration and successful implementation of RFID technology in all Decathlon stores in Brazil. Allowing products to be read simultaneously and automatically, optimizing checkout and making the shopping experience more fluid.

This operational transformation has improved stock management, providing total inventory visibility from the supply chain to the point of sale, ensuring that products are always available at the right place and at the right time, boosting customer satisfaction and store efficiency.

With Sensormatic Solutions' expertise in consulting services and retail expertise and in RFID technology, Decathlon was able to leverage its inventory management technologies, creating a fully integrated environment aligned with its strategy of exceeding consumer expectations.

"As well as improving operational efficiency, RFID technology has brought significant gains in stock management. There was a 3-percentage point increase in inventory accuracy and a 38% increase in counting productivity compared to the same period last year. The improved traceability of products has also proved fundamental in guaranteeing the company's rigorous quality standards”

Kaio Andrade, Regional Operations Manager at Decathlon Brazil";

Results

50% reduction in self-checkout time.
100% of products have simultaneous and automatic registration of items at the checkout, providing more convenience for customers.
percentage point increase in inventory accuracy and a 38% increase in counting productivity
Greater operational efficiency and faster service.

Please click here to download a PDF version of the Decathlon Case Study.

About Johnson Controls

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About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.